{"id":60679,"date":"2017-09-19T17:07:55","date_gmt":"2017-09-19T15:07:55","guid":{"rendered":"https:\/\/www.ieseg.fr\/?page_id=60679\/"},"modified":"2017-09-20T09:51:17","modified_gmt":"2017-09-20T07:51:17","slug":"program","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/faculty-and-research\/research-events\/workshop-on-omni-channel-retailing\/program\/","title":{"rendered":"Program"},"content":{"rendered":"<h2>October, 20 2017<\/h2>\n<h3>09:30 Welcoming of participants<\/h3>\n<h3>10:00 Introduction of the workshop<\/h3>\n<p>Isabelle COLLIN-LACHAUD (Professeur, IMMD, MERCUR, Universit\u00e9 de Lille)<br \/>\nNathalie DEMOULIN (Associate Professeur, I\u00c9SEG School of Management, LEM)<\/p>\n<h3>10:15 Session 1<\/h3>\n<p>Keynote speaker, Peter VERHOEF, Professor of Marketing, University of Groningen Multi-channel Research: Where are we and where do we go to?<\/p>\n<h3>11:15 Session 2<\/h3>\n<p>1. Helen COCCO, PhD candidate, I\u00c9SEG School of Management, LEM Conceptualization and measurement of the shopping experience in an omni-channel context<br \/>\n2. Guillaume DO VALE, PhD candidate, University of Lille, LSMRC-MERCUR, LEM Operating an omni-channel transformation: effects on retailers business models<\/p>\n<hr \/>\n<h4 style=\"text-align: center;\">12:45 Lunch<\/h4>\n<hr \/>\n<h3>14:00 Session 3<\/h3>\n<p>1. Huan LIU, PhD candidate, University of Groningen The effect of mobile channel usage on purchase behavior: A study for a Chinese online health retailer<br \/>\n2. Thiphaine CHAUTARD, PhD candidate, University of Lille, LSMRC-MERCUR &#8220;Once upon a time, the omni-channel transition&#8221;: how retailers use internal storytelling to promote readiness to change?<\/p>\n<hr \/>\n<h4 style=\"text-align: center;\">15:30 Coffee break<\/h4>\n<hr \/>\n<h3>15:50 Session 4<\/h3>\n<p>Keynote speaker, Lanlan CAO, Associate Professor in Marketing, NEOMA Business School &#8220;Stock Market\u2019s Responses to Retailers\u2019 Search-, Purchase-Related, or Hybrid Mobile Channel Additions&#8221;<\/p>\n<h4 style=\"text-align: center;\">16:50 Cocktail<\/h4>\n<h4 style=\"text-align: center;\">and end of the workshop<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>October, 20 2017 09:30 Welcoming of participants 10:00 Introduction of the workshop Isabelle COLLIN-LACHAUD (Professeur, IMMD, MERCUR, Universit\u00e9 de Lille) Nathalie DEMOULIN (Associate Professeur, I\u00c9SEG School of Management, LEM) 10:15 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":60645,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - 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