﻿{"id":65258,"date":"2018-01-12T15:16:12","date_gmt":"2018-01-12T14:16:12","guid":{"rendered":"https:\/\/www.ieseg.fr\/?page_id=65258\/"},"modified":"2024-04-26T15:20:31","modified_gmt":"2024-04-26T13:20:31","slug":"executive-program-marketing-digitalization","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/programs\/mastere-specialise\/executive-program-marketing-digitalization\/","title":{"rendered":"Executive Program in Marketing and Digitalization"},"content":{"rendered":"\n<p>The <strong>Diploma in Marketing and Digital Management<\/strong> is a program built on a dual technical and managerial approach so that participants can both master technical skills and develop a leadership position with a global vision of the company and its environment. This dual skill will allow participants to access positions in Marketing and\/or Digital Marketing.<\/p>\n\n\n\n<h2>Key benefits<\/h2>\n\n\n\n<ul><li>Benefit from an innovative educational program designed and delivered by experts in business techniques, business development, innovation and management.<\/li><li>Develop your professional network and promote the sharing of good practices: courses in common with professionals in the commercial field, exchanges during &#8220;peer appetizers&#8221;, etc.<\/li><li>Meet and interact with executives\/managers and business leaders: business visits, professional speakers, workshops, etc.<\/li><li>Individual career coaching throughout the training.<\/li><li>Integrate the network of I\u00c9SEG graduates (<a href=\"http:\/\/www.ieseg-network.com\/\">I\u00c9SEG Network<\/a>)<\/li><\/ul>\n\n\n\n<h2>Key information<\/h2>\n\n\n\n<ul><li><strong>Admission requirements<\/strong>: A Bachelor degree level education (Bac+4) and a minimum of 3 years of professional experience<\/li><li><strong>Frequency<\/strong>: 12 months of face to face training, from Thursday to Sunday, once every 3 weeks<\/li><li><strong>Fees (excluding taxes)<\/strong>: \u20ac18,500 &#8211; VAT not included (coaching sessions and business visits included)<\/li><li><strong>Next program intake<\/strong>: October<\/li><li><strong>Location<\/strong>: <a href=\"https:\/\/www.ieseg.fr\/en\/discover-ieseg\/tour-the-campus\/paris-campus\/\">Paris \u2013 La D\u00e9fense<\/a><\/li><li><strong>Language<\/strong>: French<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a class=\"btn btn-yellow\" href=\"https:\/\/www.ieseg.fr\/programmes\/mastere-specialise\/executive-mastere-specialise-direction-marketing-digital\/\">Discover the <strong>Program<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-container-1 wp-block-group container-acf-contact-prefooter\"><div class=\"wp-block-group__inner-container\"><div class=\"bloc-contact\">\r\n\t<img src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/contact.svg\">\r\n\t<div class=\"bloc-info\">\r\n\t\t<div>\r\n\t\t\t<h3>Contact<\/h3>\r\n\t\t\t<p class=\"name\"><\/p>\r\n\t\t\t<p class=\"fonction\">For more information about this program, please contact our Executive Development team.<\/p>\r\n\t\t\t<hr>\r\n\t\t\t<a class=\"email\" href=\"mailto:diplomants@ieseg.fr\">diplomants@ieseg.fr<\/a>\r\n\t\t\t<hr>\r\n\t\t\t<a class=\"tel\" href=\"tel:+33 (0)1 55 91 98 06\">+33 (0)1 55 91 98 06<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<i style=\"background-image: url()\"><\/i>\r\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Diploma in Marketing and Digital Management is a program built on a dual technical and managerial approach so that participants can both master technical skills and develop a leadership [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":147488,"parent":65254,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - 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