{"id":82522,"date":"2019-06-20T16:00:10","date_gmt":"2019-06-20T14:00:10","guid":{"rendered":"https:\/\/www.ieseg.fr\/?page_id=82522\/"},"modified":"2026-10-13T15:32:27","modified_gmt":"2026-10-13T13:32:27","slug":"program-content","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-strategy-digital-transformation\/program-content\/","title":{"rendered":"Master in Strategy &#038; Digital Transformation Program"},"content":{"rendered":"\r\n<div id=\"keyfacts_program-block_5f4538962e6ed\" class=\"keyfacts_program\">\r\n\t<!-- KEYFACTS BEGIN -->\r\n\t<section class=\"keyfacts-container\">\r\n\t\t<div class=\"keyfacts-wrapper\">\r\n\t\t\t<div class=\"keyfacts-inner\">\r\n\t\t\t\t<p class=\"chapeau\">Strategy and digital for an innovative future.<\/p>\r\n\t\t\t\t<ul class=\"keyfacts\">\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Format\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/duree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Format<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">3 Terms + Capstone Project<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Languages\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/langues.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Language<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">English<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Location\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/location-white.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Location<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Paris &#8211; France<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Fees\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/cout.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Fee<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">\u20ac26,800 (Fast Track) \/ \u20ac29,800 (Regular Track)<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Intake\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/rentree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Intake<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">September<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Credits\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/credits.svg\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Credits<\/p> -->\r\n\t\t\t\t\t\t\t\t\t<p class=\"key\">120 ECTS<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t<div class=\"accreditations\">\r\n\t\t\t\t\t\t<!-- <img decoding=\"async\" alt=\"Format\" src=\"\">-->\r\n\r\n\t\t\t\t\t\t<p>Accreditations<\/p>\r\n\t\t\t\t\t\t<!--picto1-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_AACSB.png\"><\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto2-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto3-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto4-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_EQUIS.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto5-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto6-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto7-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto8-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_gm.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto9-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_VISE.png\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- KEYFACTS END -->\r\n\t<!-- SOUS-MENU BEGIN -->\r\n\t<section class=\"sousmenu-container\">\r\n\t\t<div class=\"sousmenu-wrapper\">\r\n\t\t\t<div class=\"sousmenu-inner\">\r\n\t\t\t\t<nav class=\"sousmenu-nav\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-strategy-digital-transformation\/\"><span>Overview<\/span><\/a><\/li><li class=\"active\"><p><span>Program Content<\/span><\/p><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-strategy-digital-transformation\/admission-fees\/\"><span>Admission &#038; Fees<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-strategy-digital-transformation\/career-opportunities\/\"><span>Career Opportunities<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/faq\/\"><span>FAQ<\/span><\/a><\/li>\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/nav>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- SOUS-MENU END -->\r\n<\/div>\n\n\n<div class=\"wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Curriculum<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Master in Strategy &amp; Digital Transformation is designed for students who wish to strengthen their business and strategy skills as well as to cultivate a better intercultural understanding of the corporate world.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program is offered on a full-time basis and consists of two (fast track) or three (regular track) academic semesters followed by an internship or master thesis semester. The second part of the third semester will be delivered in an asynchronous mode so students can start their capstone project in early September of the second academic year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The curriculum is developed around cutting-edge courses on digital innovation and transformation, heavy focus on consulting skills and study of live business case through a hackathon.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Program structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I\u00c9SEG&#8217;s Master in Strategy &amp; Digital Transformation is designed for students who are eager to live a multicultural and international experience, and offers two different tracks based on participants\u2019 academic background:<\/strong><\/p>\n\n\n\n<p class=\"has-ieseg-yellow-background-color has-background wp-block-paragraph\"><strong><span style=\"color: #fd9e00\">&gt;<\/span> Fast Track:<\/strong> Participants who have 4 years of higher education (4-year Bachelor, Master or &#8220;M1&#8221; validated by an official degree equivalent to at least 240 ECTS credits) may request exemption from the 3rd term.<\/p>\n\n\n\n<p class=\"has-ieseg-grey-background-color has-background wp-block-paragraph\"><strong><span style=\"color: #fd9e00\">&gt;<\/span> Regular Track:<\/strong> for all participants. Mandatory for participants who have 3 years of higher education (Bachelor in 3 years, Licence\/&#8221;Bac+3&#8243;) validated by an official degree with the equivalent of 180 ECTS credits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&gt; I\u00c9SEG reserves the right to admit candidates with a 4-year degree into the Regular Track depending on the quality of their application.<\/em><br><em>&gt; Due to a bilateral agreement between India and France, Indian students are required to take the Regular Track, regardless of the length of the Bachelor\u2019s degree obtained.<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" style=\"width: auto; max-width: 95%;\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/programs\/Schema-Structure-SpecializedMasters-EN.png\" alt=\"\" width=\"842\" height=\"350\"><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<section class=\"cours-container\"><div class=\"cours-wrapper\"><div class=\"cours-inner\"><h2 class=\"titre2\">Course Content<\/h2><p>The program is offered on a full-time basis and consists of 3 academic terms of courses followed by professional experience.<\/p>\n<div class=\"ects\"><p><strong>ECTS<\/strong><\/p><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>TERM 1<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Business Simulation<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course is based on a <strong>business management simulation<\/strong> game that integrates the functional areas of production, marketing, logistics, finance and strategy. It raises participants&#8217; awareness of what running a company involves from a <strong>general management<\/strong> perspective.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Understand how to design and implement a strategy for different kinds of markets<\/p><p class=\"competence\">Interpret and forecast market situations and financial results and translate them into <strong>goal-oriented decisions<\/strong><\/p><p class=\"competence\">Analyze problems, find solutions and make decisions in a context characterized by change<\/p><p class=\"competence\">Recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>International Business Strategy<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Understand the main <strong>strategy theories<\/strong> and apply them to organizations that operate in increasingly global markets<\/p><p class=\"competence\">Answer the question: &#8220;What determines the success or failure of firms around the globe?&#8221;<\/p><p class=\"competence\">Gain insight into the decision-making process underpinning strategic management in international business<\/p><p class=\"competence\">Use the &#8220;<strong>strategy tripod<\/strong>&#8221; to analyze strategy from an industry-, institution- and resource-based view<\/p><p class=\"competence\">Identify and discuss the challenges and opportunities that the globalization of markets poses to companies<\/p><p class=\"competence\">Understand the activities, goals and responsibilities of organizations active in a global environment<\/p><p class=\"competence\">Have greater awareness of ESRS topics, such as the relevance of <strong>CSR<\/strong> for companies operating in international markets, the triple bottom line and stakeholder theory<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Digital Transformation Fundamentals<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p><strong>Digital transformation<\/strong> is the process of shifting an organization from a legacy approach to new ways of working and thinking using digital, social, mobile and emerging technologies. This course introduces students to its essential elements, outcomes and ramifications, within organizations and beyond.<\/p><p>It offers both theoretical and practical perspectives and insights on the nature of digital transformation, its process and its value.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Define digital transformation and explain its drivers, challenges and benefits for business and society<\/p><p class=\"competence\">Identify and assess an organization&#8217;s <strong>readiness and maturity<\/strong> for digital transformation<\/p><p class=\"competence\">Evaluate the outcomes and impacts of digital transformation initiatives on an organization&#8217;s performance, competitiveness and sustainability<\/p><p class=\"competence\">Compare and contrast the transformative impact of the different digital technologies that enable digital transformation, such as <strong>artificial intelligence<\/strong>, data analytics and cloud computing<\/p><p class=\"competence\">Critically analyze real-world cases of successful and failed digital transformation initiatives in different industries and sectors<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Emerging Technologies for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course helps students understand the implications and opportunities of <strong>emerging technologies<\/strong> such as blockchain, big data, IoT, automation and artificial intelligence for <strong>business strategy<\/strong>, as well as the economic, ethical and societal issues they raise.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Legal Aspects of Innovation &#038; Digitization<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The course focuses on several legal tools for protecting <strong>intangible assets<\/strong>, in particular <strong>intellectual property rights<\/strong>. More precisely, it aims to explain which forms of protection may apply to an intangible asset and what their respective advantages and costs are, so that the owner can think strategically.<\/p><p>The course addresses three questions:<\/p><p class=\"competence\">How to protect your brand?<\/p><p class=\"competence\">How to protect your innovation?<\/p><p class=\"competence\">How to protect your creativity and related initiatives?<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Change Management<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Understanding change: students become aware that change is a major challenge, at both personal and organizational levels, but one that can be managed.<\/p><p>Diagnosing the change context: working together with models, students learn to detect the main difficulties that managers and teams face during <strong>change programs<\/strong>, and to understand the best way to act on these challenges.<\/p><p>Planning the change intervention: students focus on practical actions, which help them understand that, although change is a constant challenge affecting various levels (personal, cultural, organizational), it is important to respond to it concretely.<\/p><p>Communication and change (<strong>managing resistance<\/strong>): in the final part of the course, students discuss the capabilities that managers and organizations need to develop in order to become more <strong>agile<\/strong> and better prepared to face change.<\/p><p>Leading and managing <strong>continuous change<\/strong>: what competencies do managers need to lead successful change programs?<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Information Systems Management<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course offers students a variety of opportunities to learn about current business and strategic issues driven by <strong>information systems<\/strong> (IS). It covers the following topics: networked enterprise, <strong>business analytics<\/strong>, IS implementations and <strong>IS strategies<\/strong>.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Analyze the latest trends in IS-led phenomena and their organizational, global and societal impacts<\/p><p class=\"competence\">Critically evaluate the strategic impacts of IS implementations<\/p><p class=\"competence\">Identify critical issues in IS challenges and propose potential solutions<\/p><p class=\"competence\">Contribute to strategic conversations about the roles of information systems in organizations<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>International Marketing<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course offers an introduction to <strong>global marketing<\/strong>. Topics include the international marketing context, the process of selecting potential international markets, alternative <strong>market entry strategies<\/strong>, the development of an international marketing strategy, and the standardization vs. adaptation debate when designing the <strong>international marketing mix<\/strong>.<\/p><p>In addition to lectures, the course includes (video) case studies in which students critically apply the concepts discussed in class and propose their own solutions to various real-life problems and situations. Finally, students work on a group project applying these concepts to a global company of their choice. An active, interactive and critical approach is fundamental to this course.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Effectively search for, identify and analyze information related to global market opportunities<\/p><p class=\"competence\">Conduct a market attractiveness analysis<\/p><p class=\"competence\">Determine appropriate market entry strategies<\/p><p class=\"competence\">Develop a global marketing strategy<\/p><p class=\"competence\">Design appropriate marketing programs for foreign markets<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Negotiation for International Managers<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The goal of this course is to give students the tools to create and maintain fruitful <strong>international business relationships<\/strong> through negotiation processes aimed at reaching mutually satisfying outcomes. The course centers on the following topics: <strong>distributive and integrative negotiation<\/strong> settings and strategies, the influence of culture in negotiation strategy, and a glimpse into complexity in international negotiations. Overall, the objective is to provide key concepts and analysis grids that are useful in various professional settings, in particular in <strong>intercultural settings<\/strong>.<\/p><p>The course combines theory delivered to the students with application exercises and realistic <strong>role plays<\/strong>. Class discussion is based on the students&#8217; performance in the exercises, and the concepts are illustrated by the group&#8217;s experience in negotiation. Active class discussion helps students appropriate the concepts and link them to their past experience.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Principles of Corporate Finance<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The goal of this course is to develop the analytical skills for making corporate investments with regard to financial decisions and risk analysis. The course examines various theories and employs the concepts of <strong>present value<\/strong>, the opportunity cost of capital, <strong>discounted cash flow analysis<\/strong>, <strong>capital budgeting<\/strong>, corporate capital structure and financing decisions, and issues of <strong>corporate governance<\/strong> and control.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Understand the concepts of financial statements<\/p><p class=\"competence\">Calculate and employ financial ratios<\/p><p class=\"competence\">Understand the concept of the time value of money and risk<\/p><p class=\"competence\">Select value-creating investment projects<\/p><p class=\"competence\">Evaluate the cost of financing for a project or firm<\/p><p class=\"competence\">Assess the value of taxes in financing decisions<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Sustainability &#038; Business Ethics<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course provides students with the knowledge and critical perspectives needed to address the <strong>sustainability<\/strong> and ethical challenges facing organizations in a rapidly changing global environment.<\/p><p>The first part of the course introduces major sustainability issues affecting businesses, including:<\/p><p class=\"competence\">Climate change<\/p><p class=\"competence\">Biodiversity loss<\/p><p class=\"competence\">Social justice<\/p><p class=\"competence\">Labor conditions<\/p><p class=\"competence\">Global supply chains<\/p><p>Students explore key concepts, frameworks, tools, and standards for assessing environmental, social, and governance (<strong>ESG<\/strong>) impacts, and how organizations can rethink their strategies and redesign their business models to support sustainability transitions. Throughout the course, they reflect critically on ecological limits, stakeholder responsibilities, and the ethical role of business in advancing <strong>sustainable development<\/strong>.<\/p><p>The second part of the course is devoted to program-specific applications tailored to the needs of each master&#8217;s program.<\/p><p>By the end of the course, students will be able to critically evaluate sustainability and ethical challenges, apply relevant ESG frameworks and ethical reasoning to organizational decision-making, and propose practical solutions that contribute to sustainable business practices.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Language Courses<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Credited language courses for all levels are included in the program. French is mandatory for all non-French-speaking students.<\/p><p>Native French-speaking students can choose another language (Chinese, Spanish, German; list subject to change).<\/p><\/div><\/div><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>TERM 2<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Transformation Consulting<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p><strong>Agile business transformations<\/strong> are at the heart of corporate clients&#8217; challenges, even more so in contexts of growing, complex, and ambiguous change. This course provides an understanding of the challenges of transformations and their operational implications while giving students the opportunity to gain a <strong>consulting perspective<\/strong> and become <strong>SAFe SA certified<\/strong>.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Big Data Analytics<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Using big data for decision-making is becoming critical for business success in several domains. Applying <strong>big data analytics<\/strong> to organizational decision-making requires interdisciplinary knowledge: technical knowledge for data storage and manipulation, analytical knowledge of how to transform, analyze, and present data, and organizational knowledge of how managerial decision-making processes work.<\/p><p>The course introduces students to big data analytics from this interdisciplinary perspective. Students learn how to break down a big data problem into a data collection, analysis, and presentation problem by adopting adequate methodologies.<\/p><p>Students learn what big data is, and what it is not. They understand the main sources from which big data are produced and explore the opportunities and challenges of using big data to help organizations generate knowledge from information and make decision-making more effective.<\/p><p>Mixing theory and practical applications, the course actively engages students in framing big data problems, designing a <strong>big data strategy<\/strong>, and eventually mastering the design of an <strong>interactive dashboard<\/strong> for visualizing and presenting data to interested stakeholders. At the end of the course, students should be able to approach large-scale <strong>data science<\/strong> problems with creativity and initiative.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Business Model Innovation<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>While technology innovation, product\/service innovation, and even process innovation are often taught, it is <strong>business model innovation<\/strong> that is driving the growth of many enterprises. Whether by breaking down business models into their fundamental components, analyzing the current models used in certain industries, or synthesizing new models from models existing in various industries, this course aims to place business model innovation at the center of <strong>value creation<\/strong>.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Digital Marketing<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The course provides an overview of digital marketing and its tools. It notably discusses digital analytics: analysis and reporting (SEO, SEA) and optimization\/automation (SEM).<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Hackathon<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course offers a real-life experience in a hackathon format, in which students consult on organizations&#8217; digital innovation and transformation issues.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Human Resources &#038; Digital<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p><strong>HR digital transformation<\/strong> is about &#8220;HR teams taking up the dual challenge of transforming HR operations on the one hand, and transforming the workforce and the way work is done on the other&#8221; (Deloitte&#8217;s 2017 Human Capital Trends report).<\/p><p>This course discusses how <strong>digital tools<\/strong> can support the HR function, as well as the role of the HR function in the context of a wider <strong>digital strategy<\/strong>. It aims to help drive HR digital transformation.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Industry 4.0<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p><strong>Industry 4.0<\/strong> is reshaping the way organizations design, operate, and maintain their industrial systems. This course, delivered by consultants, provides an immersive introduction to the challenges and opportunities of industrial digital transformation, with a particular focus on <strong>smart maintenance<\/strong>, operational excellence, and sustainability.<\/p><p>Beyond the foundational concepts, the course develops students&#8217; consulting skills through a hands-on <strong>Request for Proposal<\/strong> workshop, where they learn to build and present a business case in response to a real industrial brief. The course culminates in a <strong>hackathon<\/strong> in which student teams benchmark technologies and tackle concrete industrial problems, guided by industry experts.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Understand the key dimensions of Industry 4.0 and their implications for industrial strategy and operations<\/p><p class=\"competence\">Analyze how predictive maintenance and digital tools can optimize resource consumption and asset performance<\/p><p class=\"competence\">Structure and present a consulting response to an industrial challenge<\/p><p class=\"competence\">Reflect on the ethical, social, and environmental responsibilities of managers leading digital transitions in industrial contexts<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Agile Project Management<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The objective of the course is to introduce advanced methods of <strong>project management<\/strong>.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Understand the major approaches and related methodologies of project and group organizational design<\/p><p class=\"competence\">Understand the principles and objectives of project management (including <strong>agile<\/strong>)<\/p><p class=\"competence\">Master tools for managing time and resources in order to lead projects effectively in different business contexts<\/p><p class=\"competence\">Understand how to organize <strong>project teams<\/strong>, considering the individual and social implications of teamwork<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Supply Chain Management<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The course objective is to cover <strong>supply chain<\/strong> strategy and concepts, and to give students a solid understanding of the <strong>analytical tools<\/strong> necessary to solve supply chain problems.<\/p><p>The objectives of the course are as follows:<\/p><p class=\"competence\">Describe how a company achieves <strong>strategic fit<\/strong> between its supply chain strategy and its competitive strategy<\/p><p class=\"competence\">Identify the major drivers of supply chain performance and understand how they are related<\/p><p class=\"competence\">Understand the trade-offs between different supply chain networks<\/p><p class=\"competence\">Apply concepts to improve supply chain performance<\/p><p class=\"competence\">Analyze a supply chain network, identify problems and suggest improvement solutions focusing on the key drivers of the supply chain<\/p><p class=\"competence\">Analyze global supply chain <strong>network design<\/strong> decisions in an uncertain environment<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Research Methods for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course equips students with the knowledge and skills required to investigate complex organizational challenges through rigorous <strong>research methods<\/strong>. Students learn to identify and analyze business problems, select and apply appropriate research methodologies, and critically engage with academic and professional sources to build robust, evidence-based knowledge.<\/p><p>Emphasis is placed on developing creative solutions to organizational issues and communicating research findings effectively through clear, persuasive, and professional presentation techniques. The course combines a common foundation in research methods with program-specific applications that reflect the research needs and practices of each master&#8217;s program.<\/p><p>By the end of the course, students will be able to design and conduct methodologically sound research that supports <strong>informed decision-making<\/strong> in organizational and business contexts.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Career Program<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>The Career Program aims to help I\u00c9SEG students build and implement their <strong>career plan<\/strong> in line with their aspirations, skills and the socio-economic reality of the market.<\/p><p>The objective is to facilitate their integration into the <strong>job market<\/strong>, in an environment that allows them to develop personally and professionally.<\/p><p>All students benefit from a credited program tailored to their track or major, taught by a dedicated team of experienced professionals. The Career Program includes collective credited courses, digital resources, and on-demand <strong>coaching<\/strong> provided by the Career team for those who need additional support.<\/p><p>A cycle of thematic events fosters connections with companies and helps students build their <strong>professional networks<\/strong>. Our teaching approach blends various methods, including digital modules, interactive and blended learning, coaching, peer-to-peer learning, learning by doing, live scenarios, debriefing, and reflection, in line with I\u00c9SEG&#8217;s teaching and learning strategy.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Language Courses<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Credited language courses for all levels are included in the program. French is mandatory for all non-French-speaking students.<\/p><p>Native French-speaking students can choose another language (Chinese, Spanish, German; list subject to change).<\/p><\/div><\/div><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>TERM 3<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Introduction to Machine Learning &#038; AI<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course is designed to provide an overview of <strong>machine learning<\/strong> and <strong>artificial intelligence<\/strong> approaches, and to demonstrate how those techniques are applied in decision-making.<\/p><p>Course contents:<\/p><p class=\"competence\">Overview of machine learning and artificial intelligence in day-to-day life<\/p><p class=\"competence\">Fundamental supervised learning algorithms, with case studies<\/p><p class=\"competence\">Fundamental unsupervised learning algorithms, with case studies<\/p><p class=\"competence\">A brief look at artificial neural networks and <strong>deep learning<\/strong><\/p><p class=\"competence\">Best practices in data science<\/p><p>The course will conclude with open discussions on the future of ML\/AI in industry and in society in general.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Principles of Accounting &#038; Management Control<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>It is often said that &#8220;accounting is the language of business&#8221;. This course provides an introduction to this global language, which one must understand to function effectively in today&#8217;s international world.<\/p><p>One must also develop an understanding of the <strong>ethical and regulatory environment<\/strong> of accounting to respond to diverse business decisions and situations. Although some students specialize in accounting and other quantitative disciplines, even those who do not will find their skills strengthened by being able to work with accounting information and explain its meaning and limitations.<\/p><p>Objectives of the course:<\/p><p class=\"competence\">Evaluate the use of accounting information for both external and internal decision-making<\/p><p class=\"competence\">Understand <strong>financial statements<\/strong> to assess overall business performance, financial solidity and profitability<\/p><p class=\"competence\">Construct and interpret <strong>management accounting<\/strong> information for decision-making, planning and control<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Managing People &#038; Teams<\/h5><p><strong>3<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course gives a global view of <strong>human resources management<\/strong>, with a chosen focus on how to build engaging organizations and foster engaged people and teams, rather than describing process-only policies. It combines lectures, discussions, individual work and team workshops.<\/p><p>By the end of the course, students should be able to:<\/p><p class=\"competence\">Outline the interactions between human capital management and organizational performance in a multicultural environment<\/p><p class=\"competence\">Understand the key differences between satisfaction, motivation and <strong>employee engagement<\/strong><\/p><p class=\"competence\">Demonstrate basic knowledge of what drives team performance and behavior, and of what characterizes an engaging leader<\/p><p class=\"competence\">Discuss how HR and CSR can monitor organizational engagement and improve the <strong>employee experience<\/strong> at work<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Research Methods for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course equips students with the knowledge and skills required to investigate complex organizational challenges through rigorous <strong>research methods<\/strong>. Students learn to identify and analyze business problems, select and apply appropriate research methodologies, and critically engage with academic and professional sources to build robust, evidence-based knowledge.<\/p><p>Emphasis is placed on developing creative solutions to organizational issues and communicating research findings effectively through clear, persuasive, and professional presentation techniques. The course combines a common foundation in research methods with program-specific applications that reflect the research needs and practices of each master&#8217;s program.<\/p><p>By the end of the course, students will be able to design and conduct methodologically sound research that supports <strong>informed decision-making<\/strong> in organizational and business contexts.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Entrepreneurship &#038; New Business Development<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course gives participants an in-depth understanding of <strong>entrepreneurship<\/strong>, new business development, and <strong>business plan<\/strong> writing.<\/p><p>Through lectures, testimonials, fieldwork, and group assignments, participants are confronted with the how, where, when, with whom, and why of starting and developing new business activities.<\/p><p>As part of an international and multicultural team, participants work on an operational business plan with one of two aims:<\/p><p class=\"competence\">The <strong>creation of a new venture<\/strong> (NVC track)<\/p><p class=\"competence\">The acceleration of new business for an already established SME (NBD track)<\/p><p>The course thus goes beyond theory: hands-on experience is gained through out-of-class <strong>fieldwork<\/strong> covering all steps of the entrepreneurial decision-making process, for example idea generation, feasibility analysis, industry study, market analysis, marketing plan, production plan, product development, and financial statements.<\/p><p>In doing so, participants acquire entrepreneurial knowledge and behaviors that support innovative solutions and new value creation.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Geopolitics for Business<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This course equips students with the analytical tools and strategic perspective to understand how <strong>geopolitical dynamics<\/strong> impact global business environments. Through an interdisciplinary approach, students explore the influence of <strong>political risk<\/strong>, international relations, and global power shifts on trade, investment, supply chains, and corporate strategy.<\/p><p>Emphasis is placed on real-world cases and interactive discussions to help students assess geopolitical risk and adapt business decisions accordingly. By the end of the course, participants will be able to integrate geopolitical thinking into <strong>strategic planning<\/strong>, enabling responsible and resilient decision-making in complex international contexts.<\/p><p>Particular attention is given to the social impact of geopolitical shifts, encouraging students to consider how business decisions can promote inclusive growth, ethical practices, and long-term societal resilience.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Mastering AI for Strategic Business Success<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This is a modular, asynchronous course designed to give participants a comprehensive and integrated understanding of <strong>AI<\/strong> and its transformative impact on <strong>business strategy<\/strong>. Bridging technical knowledge and strategic insight, the course guides learners through a rich curriculum that explores how AI drives innovation, enhances operational efficiency, and creates sustainable <strong>competitive advantages<\/strong>.<\/p><p>The learning journey culminates in real-world case studies that demonstrate how leading organizations have successfully integrated AI into their strategies, operations, and innovation processes. These examples provide actionable insights and help bridge theory and practice.<\/p><p>Crucially, the course also addresses the broader societal and environmental impacts of AI, placing ethical, ecological, and workforce considerations at the heart of strategic decision-making. By the end of the course, participants will understand not only how AI works, but also how to deploy it responsibly and strategically for long-term business success in complex, dynamic environments.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Leading for Creativity &#038; Design Thinking<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Creativity is one of the critical components of an organization&#8217;s ability to survive and thrive in today&#8217;s competitive and dynamic markets. This course gives participants a rich understanding of how <strong>creativity<\/strong> can be fostered and managed in a work setting.<\/p><p>They will acquire knowledge of the various theoretical conceptualizations of creativity (how to define it), its antecedents (what makes you and others more creative) and its outcomes (what impact it has), as well as of <strong>design thinking<\/strong> techniques and tools to lead teams through the creative journey.<\/p><p>Here are some of the questions we will address:<\/p><p class=\"competence\">How do creative ideas happen?<\/p><p class=\"competence\">How can we foster our creativity and the creativity of those around us?<\/p><p class=\"competence\">What are the paths of creative development of individuals who succeed in their creative endeavors?<\/p><p class=\"competence\">What are the implications for fostering and managing creativity in the workplace?<\/p><p class=\"competence\">What are the obstacles to creativity?<\/p><p class=\"competence\">What is the nature of creativity in teams and organizations?<\/p><p>During the course, a variety of teaching and learning techniques (including design thinking) will be used to help participants think critically and imaginatively about different perspectives on creativity.<\/p><p>To make learning a shared experience between participants and the instructor, the course integrates real challenges and practical experiences of creativity: projects, presentations, experiential exercises, and critical reflection on the course materials.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Strategic People Management<\/h5><p><strong>4<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>This advanced course offers a comprehensive exploration of how organizations can effectively manage, measure, and align performance at individual, team, and organizational levels. It begins by clarifying the concept of <strong>performance management<\/strong>: what it is, what it is not, and what characterizes effective strategic performance practices.<\/p><p>Students will examine the challenges of defining and measuring performance accurately, and how to align performance indicators with broader strategic goals such as <strong>employee engagement<\/strong>, retention, and organizational growth. Throughout the course, they will work with a range of <strong>human resource management<\/strong> tools applicable at the various stages of the performance management cycle. Legal, ethical, and reporting considerations, as well as software solutions, are also addressed to provide a holistic understanding of modern performance systems.<\/p><p>A key focus of the course is the social dimension of performance management. Students will explore how to design systems that are valid, reliable, and fair for all employees, with a strong emphasis on eliminating bias and supporting diversity, inclusion, and social justice.<\/p><p>The course encourages critical assessment of whether performance systems genuinely enable all individuals, regardless of background, to demonstrate their full potential. This includes addressing how organizational culture, leadership behaviors, and system design can unintentionally disadvantage certain groups, and how such challenges can be effectively mitigated in practice.<\/p><\/div><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Language Courses<\/h5><p><strong>2<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>Credited language courses for all levels are included in the program. French is mandatory for all non-French-speaking students.<\/p><p>Native French-speaking students can choose another language (Chinese, Spanish, German; list subject to change).<\/p><\/div><\/div><\/div><div class=\"cours\"><div class=\"cours-button\"><div class=\"arrow-button\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28.692\" height=\"27.058\" viewBox=\"0 0 28.692 27.058\"><g data-name=\"Soustraction 1\" fill=\"currentColor\"><path d=\"M14.937 26.558a1.936 1.936 0 01-1.404-.61 2.196 2.196 0 01-.007-2.986l6.757-6.463.9-.862H2.494C1.376 15.637.5 14.711.5 13.53c0-1.163.898-2.108 2.002-2.108H21.192l-.9-.862-6.757-6.463a2.197 2.197 0 01.007-2.987c.374-.393.87-.609 1.396-.609.526 0 1.025.217 1.403.61l.006.007.006.006L27.61 12.046c.38.368.582.875.582 1.467v.032c0 .592-.201 1.099-.581 1.467L16.353 25.935l-.006.006-.006.006c-.378.394-.877.61-1.404.61z\"\/><path d=\"M14.937 26.058c.39 0 .76-.163 1.043-.457l.012-.013.013-.012 11.258-10.924c.354-.342.429-.79.429-1.107v-.032c0-.316-.075-.765-.43-1.109L16.005 1.482l-.013-.012-.012-.013A1.44 1.44 0 0014.938 1a1.42 1.42 0 00-1.034.454c-.6.63-.605 1.653-.014 2.29l6.747 6.454 1.8 1.723H2.502c-.828 0-1.502.721-1.502 1.608 0 .902.656 1.608 1.494 1.608H22.429l-1.8 1.723-6.747 6.454a1.69 1.69 0 00.011 2.287 1.44 1.44 0 001.044.457m0 1a2.438 2.438 0 01-1.765-.764 2.696 2.696 0 010-3.685l6.765-6.472H2.494C1.116 16.137 0 14.997 0 13.53c0-1.443 1.116-2.608 2.502-2.608h17.444L13.18 4.449a2.696 2.696 0 010-3.685A2.418 2.418 0 0114.938 0c.636 0 1.274.255 1.763.764l11.257 10.923c.49.472.734 1.116.734 1.826v.032c0 .71-.245 1.353-.734 1.826L16.701 26.294c-.489.509-1.127.764-1.764.764z\"\/><\/g><\/svg><\/div><div class=\"texte_button\"><h4>CAPSTONE PROJECT<\/h4><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-detail\"><div class=\"cours-detail-button\"><div class=\"plus-button\"><img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/plus.svg\" alt=\"\"\/><\/div><div class=\"texte_button\"><h5>Internship\/work experience or thesis\/consulting project<\/h5><p><strong>30<\/strong><\/p><\/div><\/div><div class=\"cours-intro\"><p>4- to 6-month internship or work experience anywhere in the world. Alternatively, students can opt for a consulting project or a thesis.<\/p><\/div><\/div><\/div><p><em>Please note that courses are subject to change; please check with the local contact if you have any questions.<\/em><\/p>\n<\/div><\/div><\/section>\n\n\n\r\n<div id=\"zoom-block_5fa2d9419476e\" class=\"zoom\">\r\n    <!--ZOOM SUR STARTS -->\r\n    <section class=\"zoom-container\">\r\n        <div class=\"zoom-wrapper\">\r\n            <div class=\"zoom-inner\">\r\n                <div class=\"title\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/zoom.svg\"\/>\r\n                    <h3>Zoom on&#8230; Innovative Technologies<\/h3>\r\n                <\/div>\r\n                <p><p><strong>Every module in the program is designed to strike the right balance between cutting-edge academic research and hands-on learning. Beyond the classroom, three flagship experiential learning activities bring theory and practice together \u2014 just as in real life.<\/strong><\/br><\/br><strong><span class=\"chevron-orange\">&gt;<\/span> Immersive business simulation <\/strong><\/br>Students take on executive roles in a digitally enabled global environment, making strategic decisions across key business functions such as finance, marketing, and operations. This intensive experience sharpens their understanding of the complexity and interdependence of global business dynamics.<\/br><\/br><strong><span class=\"chevron-orange\">&gt;<\/span> Innovation challenge<\/strong><\/br>As part of the Business Model Innovation course, students take part in Brandstorm, L\u2019Or\u00e9al\u2019s global innovation competition. They are invited to imagine and develop bold business solutions at the intersection of beauty, sustainability, and technology.<\/br><\/br><strong><span class=\"chevron-orange\">&gt;<\/span> Digital transformation hackathon<\/strong><\/br>In this two-day hackathon, led by a leading digital consulting firm, students work in teams to tackle a real-world digital transformation challenge. They apply their strategic and technological knowledge to design responsible, high-impact solutions in a fast-paced, collaborative setting.<\/p>\n<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- ZOOM SUR ENDS -->\r\n<\/div>\n\n\r\n<div id=\"devperso-block_5f46256132bab\" class=\"devperso\">\r\n    <!--DEVELOPPEMENT PERSONNEL STARTS -->\r\n    <section class=\"devperso-container\">\r\n        <div class=\"devperso-wrapper\">\r\n            <div class=\"devperso-inner\">\r\n                <div class=\"title\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/developpement-personnel.svg\"\/>\r\n                    <h3>Workshops and Corporate Events<\/h3>\r\n                <\/div>\r\n                <p><p>Alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. These cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.<br \/>\nOur Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters\u2019 expectations internationally.<\/p>\n<p><a class=\"btn btn-transparent\" href=\"https:\/\/www.ieseg.fr\/en\/programs\/career-program\/\">Discover the <strong>Career Program<\/strong><\/a><\/p>\n<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- DEVELOPPEMENT PERSONNEL ENDS -->\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\n\n\n<div class=\"wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Internship<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Master in Strategy &amp; Digital Transformation internship can be undertaken in France or abroad, and covers between 4 to 6 months.<\/strong><br>Our Corporate Relations department organizes regular meetings to inform students on available internship-research tools.<br>Students have access to I\u00c9SEG platform to browse offers for internships, as well as I\u00c9SEG Alumni Network.<br>A professional counsellor supports students in their career search and helps them prepare for the labor market. He\/she offers assistance with revising students\u2019 resumes and cover letters and helps them prepare for their job interviews.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group block_modulable-inner gray\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Corporate Involment in this program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companies are an integral part of the academic life of the Specialized Master.<\/strong> Throughout the program, students will have the opportunity to meet and network with companies of all sizes on topics related to this master, during conferences, in-class interventions, challenges or tailor-made recruitment. Partnerships may vary from one to another and new opportunities may be proposed according to needs and availability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of previous events organized:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"chevron-orange\"><strong>&gt;<\/strong><\/span> In class intervention in digital transformation business strategy: <strong>SOPRA STERIA<\/strong><br><strong><span class=\"chevron-orange\">&gt;<\/span> <\/strong>Conference \u201cLeading with data in organizations\u201d: <strong>SAEGUS \u2013 PWC \u2013 BROTHER FRANCE BUSINESS SERVICES \u2013 L&#8217;OR\u00c9AL<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*<em>Non-exhaustive list<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Curriculum The Master in Strategy &amp; Digital Transformation is designed for students who wish to strengthen their business and strategy skills as well as to cultivate a better intercultural understanding [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":146894,"parent":82492,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-programs.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-82522","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master in Strategy &amp; 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