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{"id":131994,"date":"2022-07-27T18:29:58","date_gmt":"2022-07-27T16:29:58","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=testimonial&p=131994"},"modified":"2022-07-27T18:36:28","modified_gmt":"2022-07-27T16:36:28","slug":"131994-2","status":"publish","type":"testimonial","link":"https:\/\/www.ieseg.fr\/en\/testimonial\/131994-2\/","title":{"rendered":"Oc\u00e9ane KEOXAY"},"content":{"rendered":"

After a literature baccalaureate, I studied law for 2 years before taking a BTS in “Management of Commercial Units” in apprenticeship at Okaidi. I then went on to study a degree in Marketing, this time working for Logista as a Trade Marketing Assistant.\u00a0 A<\/p>\n

I\u00c9SEG seemed to me to be of a higher level in terms of teaching and experience than the other schools that interested me. Moreover, it was the only one to offer a Master’s degree in “Digital Marketing and Innovation”<\/a> on a work study basis. This was essential for me because I have always worked during my studies and learning on the job is enriching and allows you to be better prepared for the future.<\/p>\n

What particularly marked me in this program was the contact with the partner companies: having the direct feedback of company managers to guide and advise us was my best experience at I\u00c9SEG.<\/p>\n

The course with the Wagon was very enriching. It taught us the basics of code and web development. This is a very important element today for a person working in Digital Marketing.<\/p>\n

The first week, we had to work in groups on a real business problem, proposed by the brand UNDIZ. We worked on artificial intelligence, a subject that fascinated me. It was an intense week, an introduction to what was to come throughout the master’s program.<\/p>\n

Today, I am a product manager at Cdiscount Advertising. Our goal is to support sellers in their growth on the marketplace. I work in coordination with multiple teams (project, IT, data, communication, sales forces, etc.) to innovate and find new solutions that will meet their needs. Knowing how to adapt is a must in such a competitive environment where challenges are constant.<\/p>\n

In a few years, I wish to create my own company and take up this challenge that I have set myself. My current objective is to develop a maximum of skills to build a solid background that will help me overcome the difficulties that any entrepreneur must face.<\/p>\n

I would advise future participants of the “Digital Marketing and Innovation” Master’s program<\/a> to be curious and open to opportunities in order to get the best out of this training, which is a great experience.<\/p>\n","protected":false},"excerpt":{"rendered":"