{"id":188825,"date":"2025-10-07T16:51:00","date_gmt":"2025-10-07T14:51:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=testimonial&#038;p=188825"},"modified":"2026-05-04T18:07:03","modified_gmt":"2026-05-04T16:07:03","slug":"gauthier-vollet","status":"publish","type":"testimonial","link":"https:\/\/www.ieseg.fr\/en\/testimonial\/gauthier-vollet\/","title":{"rendered":"Gauthier VOLLET"},"content":{"rendered":"\n<p>I am a CRM Strategy Specialist at Ubisoft. My role is to manage several communication channels to maintain a personalized relationship with players. Concretely, I design and implement customized email campaigns, in-game messages (in-game news), and notifications via platforms such as PlayStation, Xbox, or Steam, in order to deliver the right message to the right person at the right time. To ensure relevance, I work closely with development studios to gain a deep understanding of the games I am responsible for. This close connection with the creative process is something I am passionate about and allows me to consistently put myself in the player\u2019s shoes.<\/p>\n\n\n\n<p>The main lessons I take away from my experience at I\u00c9SEG are its international outlook: working alongside students and professors from diverse backgrounds taught me how to communicate and collaborate in an intercultural context, which is highly valuable in my current role. I also benefited from the <a href=\"https:\/\/www.ieseg.fr\/en\/programs\/grande-ecole-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grande Ecole Program<\/a>&#8216;s generalist approach, with a wide variety of courses at the beginning of the program, which helped me gradually identify the specialization that suited me best: marketing management.<\/p>\n\n\n\n<p>Among the courses I particularly enjoyed was Consumer Behavior, which explores how even the smallest details in a marketing strategy can have a significant impact when thoughtfully designed; Brand Management, which teaches what a brand is and how to build one\u2014I especially appreciated studying the psychological drivers behind growing a brand from its early stages; International Marketing, which focuses on how to develop marketing strategies on a global scale\u2014I found the cultural challenges it presents especially engaging; and finally, English for Debating, a particularly useful course for developing public speaking skills.<\/p>\n\n\n\n<p>The international environment at I\u00c9SEG helped me feel at ease when joining a multinational company, and the constant group work taught me how to successfully manage projects as a team, as well as how to handle conflicts and misunderstandings that are inherent to professional life.<\/p>\n\n\n\n<p>The numerous internships I completed during my studies allowed me to learn the informal codes of corporate life before fully entering the workforce. In addition, I was able to write my thesis on a topic I am passionate about\u2014video games\u2014which enabled me to secure a position in this industry. I consider this thesis to have been the foundation of the role I hold today.<\/p>\n\n\n\n<p>Finally, at I\u00c9SEG, I learned to express myself confidently in oral communication, which is key in a professional environment to convey ideas effectively and showcase one\u2019s work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am a CRM Strategy Specialist at Ubisoft. My role is to manage several communication channels to maintain a personalized relationship with players. Concretely, I design and implement customized email [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":188823,"parent":0,"template":"","meta":{"inline_featured_image":false},"testimonial-category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gauthier VOLLET - I\u00c9SEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/testimonial\/gauthier-vollet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gauthier VOLLET - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"I am a CRM Strategy Specialist at Ubisoft. My role is to manage several communication channels to maintain a personalized relationship with players. 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