Lyna BOUSSAADA - I\u00c9SEG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ieseg.fr\/en\/testimonial\/lyna-boussaada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lyna BOUSSAADA - I\u00c9SEG\" \/>\n<meta property=\"og:description\" content=\"To conclude my Master in Fashion Management at I\u00c9SEG, I completed my final internship at Galeries Lafayette as a Marketing Project Assistant, working on customer loyalty initiatives. 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{"id":189141,"date":"2025-09-24T14:18:00","date_gmt":"2025-09-24T12:18:00","guid":{"rendered":"https:\/\/www.ieseg.fr\/?post_type=testimonial&p=189141"},"modified":"2026-05-13T14:22:05","modified_gmt":"2026-05-13T12:22:05","slug":"lyna-boussaada","status":"publish","type":"testimonial","link":"https:\/\/www.ieseg.fr\/en\/testimonial\/lyna-boussaada\/","title":{"rendered":"Lyna BOUSSAADA"},"content":{"rendered":"\n

To conclude my Master in Fashion Management<\/a> at I\u00c9SEG, I completed my final internship at Galeries Lafayette as a Marketing Project Assistant, working on customer loyalty initiatives. This experience allowed me to contribute to strategic projects within one of France\u2019s most iconic retail groups. I then chose to strengthen my understanding of the retail environment by joining Aesop in a sales role, which allowed me to gain first-hand experience in customer relations and better understand the dynamics at the point of sale.<\/p>\n\n\n\n

I am currently pursuing an MBA in Digital Marketing Business while working at Sotheby\u2019s International Realty, a global leader in luxury real estate, as a Sales and Marketing Assistant. My responsibilities are varied and include administrative support for agents (preparing key documents for client interactions), visual merchandising (ensuring high-end presentation of window displays and property materials), digital listing management (optimizing online visibility across platforms), and event coordination for exclusive client events.<\/p>\n\n\n\n

Throughout my professional journey so far, I have realized how valuable many of the courses I took at I\u00c9SEG have been in practice. Classes such as In-Store Consumer Behaviour, Visual Merchandising, Digital Marketing, luxury related industries, events in the fashion industry\u2026 provided me with solid foundations that I directly apply in my daily responsibilities. This strong academic background continues to guide me as I grow within the demanding and international environment of luxury real estate. Group projects taught me how to collaborate effectively, adapt to different working styles, and communicate ideas with clarity and impact. I also strengthened my presentation skills, from structuring a compelling argument to designing visually engaging and impactful slides.<\/p>\n\n\n\n

Among the courses I most appreciated, \u201cEvents in the Fashion Industry\u201d stood out due to a real client brief from a beauty brand, which allowed us to design and present a full event concept. This highly practical exercise strengthened my interest in event management and creative project development. \u201cFashion History\u201d was also particularly enriching, offering both cultural depth and useful anecdotes that I continue to use in professional settings.<\/p>\n\n\n\n

This Master\u2019s program played a key role in shaping my career path in the luxury industry. Exposure to a wide range of professions helped me refine my ambitions while identifying my strengths and areas for improvement. I also greatly valued the dedicated career support, which helped me build essential tools such as CV writing, cover letters, and interview preparation, giving me confidence in my job search.<\/p>\n\n\n\n

Beyond academics, I\u00c9SEG provided a highly formative experience through group projects, presentations, and case studies, which strengthened my collaboration, communication, and storytelling skills. Most importantly, the program allowed me to meet inspiring peers, professors, and professionals whose guidance and support continue beyond graduation.<\/p>\n","protected":false},"excerpt":{"rendered":"