{"id":191893,"date":"2025-10-20T11:40:38","date_gmt":"2025-10-20T09:40:38","guid":{"rendered":"https:\/\/www.ieseg.fr\/testimonial\/jordi-wu\/"},"modified":"2026-08-13T11:48:12","modified_gmt":"2026-08-13T09:48:12","slug":"jordi-wu","status":"publish","type":"testimonial","link":"https:\/\/www.ieseg.fr\/en\/testimonial\/jordi-wu\/","title":{"rendered":"Jordi WU"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I am a Collection Merchandiser for Hardsided at Louis Vuitton in Paris. I work on collection strategy for different product categories, while coordinating developments with design and industrial teams. I also create training tools to bring the brand\u2019s craftsmanship and storytelling to life, while working closely with communication, VM, events, e-merchandising, and other teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What I particularly appreciated about the <a href=\"https:\/\/www.ieseg.fr\/en\/programs\/specialized-masters\/master-fashion-management\/\" data-type=\"link\" data-id=\"https:\/\/www.ieseg.fr\/programmes\/masters-specialises\/master-fashion-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Master in Fashion Management<\/a> was its fast-paced and practical approach close to the real working environment. We worked in teams to complete a project in just a few days, and then moved on to something completely different. The professors also come from major houses like Dior and Vuitton, so we get a very practical perspective, not just theory, and the collaboration with Istituto Marangoni was another real asset, combining I\u00c9SEG\u2019s business expertise with a strong fashion and product perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion History was one of my favorite courses because it gave me a much deeper understanding of the history of fashion and the Parisian fashion ecosystem. This knowledge is useful in my work, particularly for the storytelling inspiration part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I also loved the perfume project, which was a truly 360-degree experience. We developed a perfume concept for a specific brand from scratch: creating a seductive name, choosing the fragrance notes, and developing the concept and inspiration. We also looked at the business side, such as costs, margins, pricing, and benchmarking against other brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program also taught me a lot about teamwork and helped me identify my strengths. Working on short, intensive projects with different teams taught me how to contribute where I could add the most value. The international student community was another highlight, and I have maintained strong friendships with many of my classmates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My number one advice to students considering the Master: learn French and make sure you have a genuine passion for fashion. Paris is highly competitive, and speaking French can make a real difference when looking for opportunities in the industry. Most importantly, you need to be genuinely curious about fashion and its products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am a Collection Merchandiser for Hardsided at Louis Vuitton in Paris. 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