{"id":52118,"date":"2016-12-20T11:22:46","date_gmt":"2016-12-20T10:22:46","guid":{"rendered":"http:\/\/www.ieseg.fr\/es\/?page_id=52118"},"modified":"2025-12-02T11:22:32","modified_gmt":"2025-12-02T10:22:32","slug":"master-digital-marketing-customer-experience-management","status":"publish","type":"page","link":"https:\/\/www.ieseg.fr\/es\/programas\/masters-especializados\/master-digital-marketing-customer-experience-management\/","title":{"rendered":"Master in Digital Marketing &#038; Customer Experience Management"},"content":{"rendered":"\r\n<div id=\"keyfacts_program-block_5f3f88b1181b1\" class=\"keyfacts_program\">\r\n\t<!-- KEYFACTS BEGIN -->\r\n\t<section class=\"keyfacts-container\">\r\n\t\t<div class=\"keyfacts-wrapper\">\r\n\t\t\t<div class=\"keyfacts-inner\">\r\n\t\t\t\t<p class=\"chapeau\">Lead the digital revolution, inspire customer experience.<\/p>\r\n\t\t\t\t<ul class=\"keyfacts\">\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Format\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/duree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Format<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">3 semestres + pr\u00e1cticas profesionales <\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Languages\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/langues.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Language<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Ingl\u00e9s<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Location\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/location-white.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Location<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Lille <\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"row_custom\">\r\n\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Fees\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/cout.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Fee<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">18.800\u20ac (Fast Track) \/ 21.800\u20ac (Regular Track)<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t<img alt=\"Intake\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/rentree.svg\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Intake<\/p> -->\r\n\t\t\t\t\t\t\t\t<p class=\"key\">Septiembre<\/p>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"keyfact\">\r\n\t\t\t\t\t\t\t\t<div class=\"picto\">\r\n\t\t\t\t\t\t\t\t\t<img alt=\"Credits\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/credits.svg\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"content\">\r\n\t\t\t\t\t\t\t\t\t<!-- <p class=\"fact\">Credits<\/p> -->\r\n\t\t\t\t\t\t\t\t\t<p class=\"key\">120 ECTS<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t<div class=\"accreditations\">\r\n\t\t\t\t\t\t<!-- <img alt=\"Format\" src=\"\">-->\r\n\r\n\t\t\t\t\t\t<p>Acreditaciones<\/p>\r\n\t\t\t\t\t\t<!--picto1-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_AACSB.png\"><\/a>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto2-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto3-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto4-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_EQUIS.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto5-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto6-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto7-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto8-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_gm.png\"><\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<!--picto9-->\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ieseg.fr\/en\/accreditations-labels-business-school\/\"><img alt=\"\" src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/blocks\/programme_blocks\/keyfacts\/img\/logo_accred_VISE.png\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- KEYFACTS END -->\r\n\t<!-- SOUS-MENU BEGIN -->\r\n\t<section class=\"sousmenu-container\">\r\n\t\t<div class=\"sousmenu-wrapper\">\r\n\t\t\t<div class=\"sousmenu-inner\">\r\n\t\t\t\t<nav class=\"sousmenu-nav\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<li class=\"active\"><p><span>Panorama<\/span><\/p><\/li><li><a href=\"https:\/\/www.ieseg.fr\/es\/programas\/masters-especializados\/master-digital-marketing-customer-experience-management\/programa\/\"><span>Programa<\/span><\/a><\/li><li><a href=\"https:\/\/www.ieseg.fr\/es\/programas\/masters-especializados\/master-digital-marketing-customer-experience-management\/aplicacion-tarifas\/\"><span>Aplicaci\u00f3n<\/span><\/a><\/li>\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/nav>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/section>\r\n\t<!-- SOUS-MENU END -->\r\n<\/div>\n\n\n<div class=\"wp-container-3 wp-block-group block_modulable-container gray\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-2 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-1 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2>Panorama<\/h2>\n\n\n\n<p><strong>El Master in Digital Marketing &amp; Customer Experience Management es un programa impartido \u00edntegramente en ingl\u00e9s que prepara a futuros directivos para trabajar en Marketing Digital y Gesti\u00f3n de la Experiencia del Cliente, dos campos r\u00e1pidamente emergentes y complementarios que representan nuevas formas de realizar marketing y mejorar la experiencia del cliente.<\/strong><\/p>\n\n\n\n<p>El programa se centra en combinar la teor\u00eda con los conocimientos pr\u00e1cticos. Esta es la base para el desarrollo de todos los profesionales que deseen mejorar su estrategia de marketing digital eficaz mediante la capitalizaci\u00f3n de los datos de los clientes. Los estudiantes tambi\u00e9n obtendr\u00e1n una comprensi\u00f3n de la importancia de la gesti\u00f3n \u00e9tica de la experiencia del cliente en un entorno empresarial cotidiano.<\/p>\n\n\n\n<p><strong>QS Business Masters Rankings 2025: <\/strong>I\u00c9SEG ocupa el 10\u00b0 a nivel mundial en cuanto a diversidad de clases y profesorado para el m\u00e1ster especializado Master in Digital Marketing &amp; Customer Experience Management.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\r\n<div id=\"directeur_block-block_5f3f8a69181c2\" class=\"directeur_block\">\r\n    <!-- MOT DU DIRECTEUR STARTS-->\r\n    <section class=\"directeur-container\">\r\n        <div class=\"directeur-wrapper\">\r\n            <div class=\"directeur-inner\">\r\n\t\t\t\t                    <h2 class=\"titre\">Pr\u00f3logo del Director<\/h2>\r\n\t\t\t\t\r\n                <article class=\"directeur\">\r\n                    <div class=\"thumbnail_custom\">\r\n                        <img src=\"https:\/\/www.ieseg.fr\/wp-content\/uploads\/2021\/11\/1I5A6122-min-scaled.jpg\"\r\n                             class=\"\"\r\n                             alt=\"Master in Digital Marketing &#038; Customer Experience Management\"\/>\r\n                    <\/div>\r\n                    <div class=\"infos\">\r\n                        <h3 class=\"titre\">Dr. Nico HEUVINCK                        <\/h3>\r\n                        <p class=\"meta\">Director Acad\u00e9mica, Departamento de Mercadeo<\/p>\r\n                    <\/div>\r\n\r\n                    <div class=\"testi-excerpt\">\r\n                        <p>\u00a1POTENCIE SU MENTALIDAD INNOVADORA PARA IMPULSAR LAS ESTRATEGIAS DIGITALES Y DE CXM!<br><br>La digitalizaci\u00f3n y el acceso en tiempo real a la informaci\u00f3n han cambiado por completo la pr\u00e1ctica del marketing y han dado lugar a nuevas formas de comunicaci\u00f3n y comercializaci\u00f3n. Hoy en d\u00eda, desarrollar la comunicaci\u00f3n en l\u00ednea con los clientes potenciales, establecer relaciones a largo plazo con ellos y ofrecer una experiencia de cliente inmejorable son las principales prioridades de todos los profesionales del marketing en este entorno en r\u00e1pida evoluci\u00f3n.<\/p>\r\n                    <\/div>\r\n                <\/article>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- MOT DU DIRECTEUR ENDS-->\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\n\n\r\n<div id=\"video_programme-block_5f4f6dc598b6a\" class=\"video_programme\">\r\n    <!-- VIDEO BEGIN -->\r\n    <section class=\"video-container\">\r\n        <div class=\"video-wrapper\">\r\n            <div class=\"video-inner \">\r\n                <button class=\"open_player\">Introducci\u00f3n a nuestro M\u00e1ster Especializado en Digital Marketing<\/button>\r\n                <div class=\"player\">\r\n                    <figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n                        <div class=\"wp-block-embed__wrapper\">\r\n                            <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GIwOcLX81U8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\r\n\r\n                        <\/div>\r\n                    <\/figure>\r\n                    <p class=\"chapeau\">Master in Digital Marketing &#038; Customer Experience Management &#8211; Panorama<\/p>                <\/div>\r\n                <button class=\"open_player\"><img src=\"https:\/\/www.ieseg.fr\/wp-content\/themes\/ieseg-2020\/dps-2020\/img\/pictos\/picto_open-player-video.svg\" \/><\/button>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <!-- VIDEO END -->\r\n<\/div>\n\n\n<div class=\"wp-container-6 wp-block-group block_modulable-container\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-5 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-4 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"titre2\"><strong>Ventajas del Programa<\/strong><\/h3>\n\n\n\n<ul><li>Programa especializado e innovador dise\u00f1ado por expertos acad\u00e9micos y de la industria<\/li><li>Un enfoque interactivo que integra a acad\u00e9micos y profesionales<\/li><li>La posibilidad de obtener diversas certificaciones, entre ellas Google, Meta, LinkedIn, HubSpot, Salesforce, Hootsuite, etc.<\/li><li>Exposici\u00f3n a tecnolog\u00edas y software de vanguardia como Salesforce, SPSS, Python, Mention, Mailchimp y muchos otros<\/li><li>Un curso centrado en datos e inteligencia artificial en marketing impartido por dos profesionales que trabajan en Google.<\/li><li>Una colaboraci\u00f3n con Le Wagon, una de las principales escuelas internacionales de codificaci\u00f3n<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-container-13 wp-block-group block_modulable-container yellow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-12 wp-block-group block_modulable-wrapper\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-11 wp-block-group block_modulable-inner\"><div class=\"wp-block-group__inner-container\">\n<h2><strong>Perspectivas de Carrera<\/strong><\/h2>\n\n\n\n<p>Hoy en d\u00eda, el entorno empresarial requiere competencia en marketing digital y CXM. Este programa innovador ha sido dise\u00f1ado por expertos con el fin de ense\u00f1ar los fundamentos de las pr\u00e1cticas de negocios en l\u00ednea. Los graduados se vuelven expertos en t\u00e9cnicas nuevas para optimizar las estrategias de comunicaci\u00f3n y mejorar la relaci\u00f3n con los clientes.<br>Las oportunidades de carrera en diversos puestos incluyen :<\/p>\n\n\n\n<div class=\"wp-container-10 wp-block-columns\">\n<div class=\"wp-container-7 wp-block-column\">\n<ul><li>Business Development Analyst<\/li><li>Community Manager<\/li><li>CRM Data Analyst<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-container-8 wp-block-column\">\n<ul><li>CRM Specialist<\/li><li>Digital Marketing Specialist<\/li><li>Growth Marketing Specialist<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-container-9 wp-block-column\">\n<ul><li>Marketing Manager<\/li><li>Product Manager<\/li><li>Web Campaign Specialist<\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Panorama El Master in Digital Marketing &amp; Customer Experience Management es un programa impartido \u00edntegramente en ingl\u00e9s que prepara a futuros directivos para trabajar en Marketing Digital y Gesti\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":147139,"parent":52235,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-page-programs.php","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master in Digital Marketing &amp; 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