17.04.2009 – Corporate Social Responsibility

17 avril 2009

17 avril 2009Lille
Share this:Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+

Speaker: Valérie Swaen, Sankar Sen, Kenneth De Roeck, Gildas Barbot

Date and place: 17/04/2009 at 09:30
IÉSEG School of Management – 7 rue Solférino – 59000 LILLE
Lecture Room: E12 (first floor)

IÉSEG Seminar jointly with the Center of Excellence on Consumers, Markets and Society from the Louvain School of Management (Belgium)

Description:

  • 9h45 Introduction by Valérie Swaen – Professor of Marketing and Corporate Social Responsibility at Louvain School of Management, Belgium and IÉSEG School of Management, France
  • 10h00 Presentation by Sankar Sen – Professor of Marketing at the Zicklin School of Business, Baruch College, a senior college of the City University of New York
    Title: « Doing well by doing good: Stakeholder reactions to Corporate Social Responsibility »
  • 10h45 Presentation by Kenneth De Roeck – Teaching and research assistant in marketing at the Louvain School of Management, Belgium
    Title: « Employees’ reactions to corporate social responsibility »
  • 11h45 Presentation by Gildas Barbot – Professor of economy and management, IUT (Institut Universitaire de Technologie), University of Lille I nd PhD. student at Lille School of Management resarch Center, University of Lille II.
    Title: « Is social responsible investment a matter of personal conviction? A study of « framing effects » in individual investment choices »
  • 12h30 Presentation by Valérie Swaen – Professor of Marketing and Corporate Social Responsibility at Louvain School of Management, Belgium and IÉSEG School of Management, France
    Title: « The Boomerang Effect of CSR Promotion Campaigns During Endogenous CSR Crises » (research in collaboration with Joëlle Vanhamme – Professor of Marketing at IÉSEG School of Management, France – and Guido Berens – Professor of Marketing at Erasmus University, Rotterdam School of Management, the Netherlands)
IÉSEG