Digital Marketing Summer Program

ENTER THE WORLD OF DIGITAL MARKETING!

Looking for a multicultural experience while studying in Paris? This exciting Summer Program in Digital Marketing combines theoretical study with hands-on experience.

The layout of the Digital Marketing Summer Program is designed to introduce the principles and practices of digital marketing in different industries. Workshops, company visits, and corporate talks are geared towards exposing students to different approaches to developing company brands and digital marketing strategies.

Each module combines lectures delivered by both academics and professionals in the field.

Study at one of the top 1% business schools in the world, triple-accredited by AACSB, AMBA and EQUIS.

Experience a high-level of academic learning with exciting social and cultural activities

Earn additional credits while studying abroad with a dedicated international faculty

Discover Paris, one of the most visited cities in the world, and enjoy the French art de vivre

More than 100 participants coming from all over the world

Financial Times “Responsible Business Education 2024 Award”: IÉSEG wins the ‘Best Schools’ Award

What makes our Digital Marketing Summer Program stand out?

A Top International Business School

> Part of the 1% of elite business schools worldwide with triple international accreditations: EQUIS, AACSB and AMBA.
> Multicultural environment: international students from more than 100 different nationalities.
> More than 80% of the permanent academic staff are international and 100% hold a PhD from prestigious universities.

Learning Objectives and Course Content

Students will learn basic knowledge in digital marketing with a focus on social media and brand management.

This module covers all key areas of digital marketing, including communications, strategy, positioning, and today's approaches to brand management in the digital and social environment.

> Brand Management
> Digital Marketing Strategy

Each module contains a combination of lectures from both academics and professionals in the field.

> Corporate Sessions
> 6 ECTS

Academic Information

> All ECTS credits are transferable to your home university.
> Small size classes + all-in class teaching and digital course materials.
> Students’ work is graded out of 20 points. Grades may be awarded for final exams, individual and/or group papers and reports, and class participation.

Life Changing Experience

> Opportunity to study abroad.
> Meet students from all over the world and share views with others.
> More than 100 participants coming from all over the world (30 nationalities and 23 countries).
> Discover new academic interests.

Campus France "Welcome to France" - certification label

IÉSEG holds the Campus France “Welcome to France” certification label, awarded to institutions that meet high standards in welcoming international students. This distinction demonstrates IÉSEG’s strong commitment to supporting its international community.

This certification highlights the importance of providing high-quality support to enhance the internationalization and attractiveness of French higher education, and recognizes institutions that continually work to improve the experience of their international students.

Testimonial

Christos TASOULAS

Class of 2024

"Participating in the Digital Marketing Summer Program at IÉSEG was a transformative experience for me. I chose this program to gain hands-on experience and deepen my understanding of digital marketing strategies. The combination of high-level academic learning, workshops, and company visits provided practical insights that are directly applicable to my career. Additionally, the opportunity to study in Paris and interact with a diverse group of international students was invaluable. I highly recommend this program to anyone looking to advance their knowledge and skills in digital marketing."