Short-Term Programs

During the two weeks, students will take courses that are highly customized to respond to startups’ real-life challenges. They will be introduced to entrepreneurship under conditions of uncertainty, effectuation principles and lean startups. Furthermore, students will gain practical skills to understand, evaluate, create, and manage effectively the innovation process within an organization.

In this program, students will learn basic knowledge in digital marketing through social media and brand management. They will study all of the key areas associated with digital marketing, including marketing, communication and strategy, positioning, as well as the current strategies behind managing a brand in today’s digital and social world.

This summer program in Fashion Business combines theoretical study with hands-on experience from brands in the apparel industry. Students will learn basic knowledge in all the key areas associated with the Fashion Business, including Brand Development and Positioning, Marketing, Distribution, Advertising, and Consumer Behavior.

As part of the Artificial Intelligence and Sustainability program, students will start answering the question: How Artificial Intelligence fosters sustainability? Through intensive courses about Artificial Intelligence and CSR, this program will prepare and empower them to meet the new challenges of the 21st century! Students will also enjoy the Parisian life and French culture through a variety of cultural activities.

This two-week intensive summer program on our Paris Campus is designed to deepen the understanding of Business and Management within a broader global context, and also for participants to learn the French culture. This International Summer Academy will give students the unique opportunity to build critical business skills and study firsthand the Global Business and Management approach.
This is a great way to spend the summer, by discovering Paris, expanding your academic horizons, building an international network of friends and professors, experiencing the French way of life and getting an insight into Global Business from top faculty, in one of the best business schools in France.