Cicle de Diplomatura (Pregrado)

Cuando llegan a IÉSEG el primer año, los estudiantes comienzan con un período de inducción, durante el cual recibirán de un seminario de responsabilidad, obtendrán conocimientos en informática, y cursos de actualización en disciplinas fundamentales y en inglés:

This seminar aims to bring out the talents and personality of each student and to provide them the means to be more aware of themselves, of others and of their environment, and to promote awareness of their responsibilities.
It is made up of the following activities:

Up to me
Two back-to-self workshops (choosing proper nutrition, managing stress, showing respect) help students prepare mentally and to decode feelings.

Diversity and Learning Styles
Following a diversity icebreaker with communication and collaboration styles, this module covers learning styles, cultural intelligence, multiple intelligence and the framework of the 4Rs (recognize, respect, reconcile, and realize and root).

Pecha Kucha
The Pecha Kucha (‘chit-chat’ in Japanese) is a new, dynamic and engaging presentation format, consisting in the synchronization of an oral and visual pitch according to the “20×20” format (20 slides that change every 20 seconds) for an optimized presentation of 6 minutes and 40 seconds.

Awareness of Risk Behaviors related to Addictions
Play on prevention and awareness of risky behavior associated with alcohol and drug addictions.

Discovery of sustainable development (climate fresco, food collection, etc.)
Faithful to its vision of “training changemakers for a better society”, the School has decided to immerse its new students, from their very first days, in actions with a social and environmental impact. The aim of this immersion is to show them how they can have a positive impact on the world around them, in particular through their involvement (one of the School’s key values) in an association.
At the start of the 2023 academic year, the students will be helping the Banque Alimentaire du Nord and the Secours Populaire du Nord et des Hauts-de-Seine.

This semester marks the transition from high school to higher education; it will allow students to professionalize and optimize their communication, to discover the corporate world, along with its economic and legal environment, all the while learning the fundamentals of economics, quantitative methods and teamwork.

The objectives of this semester are the following:

Learn to learn in higher education.

Develop critical thinking.

Work and communicate effectively on a team.

Understand how an organization works.

Courses examples:
> Business Exploration
> Economical Environement
> Legal Environment
> Collective and Relational Efficiency
> Consumer Decision-Making Process
> etc.

From a company chosen by the group:

Discover, analyze and evaluate its organization and functioning

Decipher its economic and legal environment and the choices made to adapt, anticipate and influence

Make the link between concrete observations and elements studied in class

Put into perspective the way it functions compared to other organizations

*Please note that the first year (semesters 1 and 2) of the Bachelor Cycle – Grande École Program is only accessible if the student has a sufficient level of French.

Building on the previous semester, this semester will enable students to consolidate what they have learned, while developing intercultural sensitivity and creativity in their ways of working and in the way the team works. This semester will also allow students to understand the basics of project management.

The objectives of this semester are the following:

Discover, understand and be exposed to diversity

Understand what motivates people as individuals

Develop their capacity to implement concrete actions

Reinforce their ability to contribute to a team’s performance

Courses examples:
> Algorithmic Thinking
> Creativity
> Diversity
> Project Managementt
> Sociology
> etc.

Collectively design a charitable or humanitarian project aimed at fragile or disadvantaged groups, in partnership with UNICEF.

Implement the project by forming teams and using appropriate methods of project management and impact measurement.

Establish and monitor an estimated budget.

Planning and organizing an awareness campaign and collection of donations (in partnership with UNICEF).

*Please note that the first year (semesters 1 and 2) of the Bachelor Cycle – Grande École Program is only accessible if the student has a sufficient level of French.

This semester introduces sales techniques, as well as the main disciplines of management. Students will thus learn to manage interdisciplinary courses and collective action related to a company’s innovation and development.

The objectives of this semester are the following:

Develop and demonstrate their creative and innovative abilities

Integrate the legal dimension of intellectual property and brand protection

Acquire the fundamentals of management disciplines

Learn to select the most appropriate tools

Courses examples:
> Marketing Management
> Imperfectly Competitive Markets
> Trademark Law
> Econometrics and Data Analysis
> Cost Accounting
> Sales Techniques
> etc.

Design a product or service proposal for a market.

Elaborate a coherent business plan, integrating market studies and a funding plan.

Decipher economic and legal elements related to the targeted market and integrate them into the offering.

Select and use quantitative decision-support tools with precision.

Faced with the demands of profitability and economic competition, the company must be able to integrate social and environmental requirements, with the same level of priority. During this semester, students will be confronted with the reality corporate world: developing sustainable solutions combining growth with a positive social and environmental impacts.

The objectives of this semester are the following:

Go further into depth and apply management disciplines

Learn to make well-founded choices and balanced decisions

Learn what motivates them as future professionals

Act in an ethical and responsible way.

Courses examples:
> Management Control
> Sustainability and Business
> Managing Resources
> Financial Analysis
> Philosophy for Managers
> Environmental and Energy Economics
> etc.

Identify and measure the impact of each personal or managerial decision.

Understand the social, environmental and financial stakes of companies and their environment.

Learn to decide and act in a balanced and coherent way by taking these issues into account.

Be immersed in a long-term strategic vision.

This semester concentrates on the integration and application of artificial intelligence and digital transformation with the perspective of creating a company. It places particular emphasis on data analysis to enable entrepreneurs to understand their sector, make strategic decisions and predict customer behavior.

The objectives of this semester are the following:

Develop and implement their capacity for innovation and in the framework of entrepreneurial projects

Demonstrate a sound understanding and mastery of management consulting assignments

Take up the challenges of digital transformation, develop and disseminate digital culture

Develop their professional project and prepare their choice of Master major

Courses examples:
> Digital Corporate Finance
> Design Thinking
> Introduction to Artificial Intelligence
> Company Law
> Market Research
> Business Negotiation
> etc.

Understand and implement a complete and structured project to create a company.

Integrate and implement the elements of digital transformation.

Adopt a strategic posture.

Students will either go on an exchange abroad or spend their semester at IÉSEG, spending a significant amount of time with international students and subjects of international, social, and cultural importance. The semester will be partly made up of electives.

The objectives of this semester are the following:

To be fully exposed to a cultural and international environment

Adopt the international and cultural dimensions in the curriculum and learning environment through an academic exchange or internationalization “at home”

Reinforce autonomy and decision-making skills

Broaden skills by building the portfolio of courses in line with the student’s personal and professional project

Courses examples:
> Global Brand Management
> International Finance
> International Business Law
> International HRM
> International Business Strategy
> etc.

Students who do not complete an academic exchange during their Bachelor cycle must attend this semester, which is resolutely international. International students on academic mobility will also take these courses.