Enseignant

Ruben CHUMPITAZ

Ruben CHUMPITAZ
Full Professor
Ph.D. in Marketing - Université catholique de Louvain
Filière : Marketing
Membre du LEM
Formation
  • 2016 : HDR, Business Administration, Marketing, University of Paris Dauphine, France
  • 1998 : Ph.D. in Marketing, Université catholique de Louvain, Belgium
  • 1995 : Master, Business Administration, Marketing, Université catholique de Louvain, Belgium
  • 1987 : Master, Business Administration, Marketing, ESAN Graduate School of Business Administration, Peru
Expériences Professionnelles
Expérience académique :
  • 2014 - 2015, Director of Research, IÉSEG School of Management, , France
  • 2008 - 2014, Head of Marketing and International Negotiations Department - Full Professor, IÉSEG School of Management, Lille, France
  • 2008 - maintenant, Professor, Marketing and Negotiation, IÉSEG School of Management, , France
  • 2000 - 2008, Associate Professor, IÉSEG School of Management, Lille, France
  • 1995 - 2000, Assistant, Université catholique de Louvain, Louvain La Neuve, Belgium
  • 1988 - 1998, Professor, ESAN Graduate School of Business Administration, Lima, Peru
Expérience en entreprise :
  • 1983 - 1989, Head of Telecommunication Department, , Lima, Peru
Articles publiés dans des revues à comité de lecture
  • Paparoidamis N., Katsikeas C., Chumpitaz R., (2019). The Role of Supplier Performance in Building Trust and Loyalty: A Cross-Country Examination , Industrial Marketing Management, 78 183-197.
  • Bartsch F., Diamantopoulos D., Paparoidamis N., Chumpitaz R., (2016). Global brand ownership: The mediating roles of consumer attitudes and brand identification, Journal of Business Research, 69 (9) 3629-3635.
  • Chumpitaz R., Kerstens K., Paparoidamis N., Staat M., (2010). Hedonic Price Function Estimation in Economics and Marketing: Revisiting Lancaster’s Issue of "Noncombinable" Goods, Annals of Operations Research, 173 (1) 145-161.
Afficher tout
  • Plé L., Chumpitaz R., (2010). Not always co-creation: introducing interactional co-destruction of value in Service-Dominant logic, Journal of Services Marketing, 24 (6) 430-437.
  • Bigné E., Chumpitaz R., Curras R., (2010). Alliances between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image, Journal of Business Ethics, 96 (2) 169-186.
  • Hota M., Chumpitaz R., Cousin A., (2010). Can Public-Service Advertising Change Children’s Nutrition Habits? The Impact and Relevance of Familiarity, Journal of Advertising Research, 50 (4) 460-477.
  • Chumpitaz R., Kerstens K., Paparoidamis N., Staat M., (2010). Comparing Efficiency Across Markets: An Extension and Critique of the Zhang and Bartels (1998) Methodology, European Journal of Operational Research, 205 (3) 719-728.
  • Swaen V., Chumpitaz R., (2008). L’impact de la responsabilité sociétale de l’entreprise sur la confiance des consommateurs, Recherche et Applications en Marketing, 23 (4) 7-35.
  • Chumpitaz R., Paparoidamis N., (2007). Service quality, relationship satisfaction, trust, commitment, and business-to-business loyalty, European Journal of Marketing, 41 (7/8) 836-867.
  • Andreu L., Bigné E., Chumpitaz R., Swaen V., (2006). Efectos de las variables ambientales y atribución en las emociones en centros comerciales. Una aplicación en la compra de perfumería y cosmética, Revista Española de Investigación de Marketing ESIC, 10 (1) 45-68.
  • Lambin J.J., Chumpitaz R., (2006). L’orientation marché est-elle une stratégie rentable pour l’entreprise?, Recherche et Applications en Marketing, 21 (2) 1-29.
  • Bigné E., Andreu L., Chumpitaz R., Swaen V., (2006). Corporate social responsability influences on University students buying behaviour, Revista Española de Investigación de Marketing ESIC, 135-161.
  • Andreu L., Bigné E., Chumpitaz R., Swaen V., (2006). How does the perceived retail environment influence consumers' emotional experience? evidence from two retail settings, The International Review of Retail, Distribution and Consumer Research, 16 (5) 559-578.
  • Bigné E., Chumpitaz R., Andreu L., Swaen V., (2005). Percepción de la responsabilidad social corporativa: un análisis cross-cultural, Universia Business Review, 5 14-27.
  • Chumpitaz R., Swaen V., (2004). La qualité perçue comme déterminant de la satisfaction des clients en business-to-business. Une étude empirique dans le domaine de la téléphonie, Recherche et Applications en Marketing, 19 (2) 31-52.
  • Chumpitaz R., Paparoidamis N., (2004). Service Quality and Marketing Performance in Business-to-Business Markets: Exploring the Mediating Role of Client Satisfaction, Managing Service Quality, 14 (2/3) 235-248.
  • Chumpitaz R., Vanhamme J., (2003). Les Processus modérateurs et médiateurs: distinction conceptuelle, aspects analytiques et illustrations, Recherche et Applications en Marketing, 18 (2) 67-100.
Ouvrages
  • Angot J., Chumpitaz R., Swaen V., (2009) Le marketing Scientifique à l'Usage des Managers: L'étude de la Relation Client , Die Keure Publishing Group, Business & Economics,, Bruxelles.
  • Lambin J.J., Chumpitaz R., Shuiling I., (2007) Market-driven Management, Die Keure Publishing Group, Business & Economics,Macmillan Publishers Ltd.,, Bruxelles., London.
  • Lambin J.J, Chumpitaz R., de Moerloose C., (2004) Marketing stratégique et opérationnel: du marketing à l’orientation-marché, Die Keure Publishing Group, Business & Economics,Macmillan Publishers Ltd.,Dunod., Bruxelles., London.
Afficher tout
  • Lambin J.J., Chumpitaz R., (2002) Marketing stratégique et opérationnel: du marketing à l’orientation-marché, Die Keure Publishing Group, Business & Economics,Macmillan Publishers Ltd.,Dunod.Dunod,, Bruxelles., London., Paris.
  • Chumpitaz R., (1998) La relation entre la satisfaction et la fidélité à la marque en business-to-business: application à deux produits et à deux services, Die Keure Publishing Group, Business & Economics,Macmillan Publishers Ltd.,Dunod.Dunod,Éditions Ciaco., Bruxelles., London., Paris.
Chapitres de livres
  • Chumpitaz R., Paparoidamis N., (2009), Marketing and Sales: Services Marketing: An Overview and Relational Approach of the B2B Setting, in: Global Business Handbook: The Eight Dimensions of International Business .
  • Chumpitaz R., Kerstens K., Paparoidamis N., (2006), Performancemessung im Marketing - Von ein- zu multidimensionalen und von Durchschnitts- zu Frontierkonzepten, in: Marketing-Effizienz: Messung und Steuerung mit der DEA– Konzept und Einsatz in der Praxis.
Domaines de Recherche
  • Marketing
  • Quantitative Methods
  • CRM
  • Strategic Marketing
Enseignement
Programme Grande Ecole :
  • Gestion des ventes
  • Marketing research seminar
  • Sales forecasting
IÉSEG