Formation
- 2023 : Ph.D., Business Economics: Marketing, Ghent University, Belgium
- 2017 : Master in Business Engineering: Finance, Ghent University, Belgium
Expériences Professionnelles
Expérience académique :
- 2025 - maintenant, Assistant Professor of Marketing, IÉSEG School of Management, , France
- 2023 - 2025, Post doctoral assistant, Ghent University, Ghent, Belgium
Articles publiés dans des revues à comité de lecture
-
De Kerpel L., Van Kerckhove A., Tessitore T., (2025). Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations, International Journal of Research in Marketing, 42 (3) 752-767.
-
De Kerpel L., Van Kerckhove Anneleen, Roose Gudrun, De Kerpel Lukas, (2025). Employee Influencers: Leveraging Employee Advocacy for Social Media Success, Journal of Interactive Marketing (formerly JDM), TBD (TBD) TBD.
-
De Kerpel L., Van Kerckhove Anneleen, (2025). Advocating beyond call of duty: a review of employee advocacy and a call for research, Management Review Quarterly, 75 (/) 249–288.
Afficher tout
-
De Kerpel L., Van Kerckhove A, Tessitore T., (2024). Can You Feel the Advertisement Tonight? The Effect of ASMR Cues in Video Advertising on Purchase Intention, International Journal of Advertising, 43 (4) 716-745.
-
De Kerpel L., Kobuszewski Volles B., Van Kerckhove A, (2020). Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions, Foods, 9 (1) 90.
Enseignement
Grande Ecole (Bachelor cycle) :
Post graduate program :
