Laura DE KERPEL

Laura DE KERPEL
Assistant Professor
Ph.D., Business Economics: Marketing - Ghent University
Filière : Marketing
CV complet l.dekerpel@ieseg.fr
Curriculum Vitae
Principales Publications
Domaines de Recherche
Enseignement
Formation
  • 2023 : Ph.D., Business Economics: Marketing, Ghent University, Belgium
  • 2017 : Master in Business Engineering: Finance, Ghent University, Belgium
Expériences Professionnelles
Expérience académique :
  • 2025 - maintenant, Assistant Professor of Marketing, IÉSEG School of Management, , France
  • 2023 - 2025, Post doctoral assistant, Ghent University, Ghent, Belgium
Articles publiés dans des revues à comité de lecture
  • De Kerpel L., Van Kerckhove Anneleen, Roose Gudrun, De Kerpel Lukas, (2025). Employee Influencers: Leveraging Employee Advocacy for Social Media Success, Journal of Interactive Marketing (formerly JDM), TBD (TBD) TBD.
  • De Kerpel L., Kobuszewski Volles B., Van Kerckhove A, (2020). Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions, Foods, 9 (1) 90.
Domaine de Recherche
  • Marketing
Enseignement
Grande Ecole (Bachelor cycle) :
  • Market research
  • Marketing management
Post graduate program :
  • Brand communications