Britt VANCOETSEM

Britt VANCOETSEM
Assistant Professor
Ph.D. in Business Economics - KU Leuven
Filière : Marketing
CV complet b.vancoetsem@ieseg.fr
Curriculum Vitae
Principales Publications
Domaines de Recherche
Enseignement
Formation
  • 2025 : Ph.D. in Business Economics, KU Leuven, Belgium
  • 2021 : MBA International Marketing Management, KU Leuven, Belgium
  • 2019 : Bachelor Global Business Management, VIVES University College, Belgium
Expériences Professionnelles
Expérience académique :
  • 2025 - maintenant, Assistant Professor in Marketing, IÉSEG School of Management, , France
  • 2024 - 2024, Visiting scholar, Michigan State University, Lansing, USA
Articles publiés dans des revues à comité de lecture
  • Boghe D., Van Vaerenbergh Y., Teixeira I. F., Vancoetsem B., (2024). Customer success managers' involvement in sales: Taxonomy, frictions, and implications, Industrial Marketing Management, 122 (C) 119-130.
Chapitres de livres
  • Van Vaerenbergh Y., Teixeira I. F., Vancoetsem B., Frans D., (2025), From dream to reality: a roadmap for customer experience management implementation., in: Handbook of Service Experience.
Domaines de Recherche
  • customer satisfaction
  • customer experience
  • customer success
Enseignement
Grande Ecole (Bachelor cycle) :
  • Marketing research
  • Marketing management