Heiko FISCHER

Heiko FISCHER
Assistant Professor
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Filière : Marketing
Formation
Expériences Professionnelles
Expérience académique :
  • 2026 - maintenant, Assistant Professor, IÉSEG School of Management, , France
  • 2020 - 2025, Research Assistant, Baden-Würrtemberg Cooperative State University, Mosbach, Germany
Expérience en entreprise :
  • 2018 - 2020, Working Student, authentic.network, Chemnitz, Germany
  • 2014 - 2017, Cooperative Student, Wittenstein SE, Igersheim-Harthausen, Germany
Articles publiés dans des revues à comité de lecture
  • Fischer H., Seidenstricker S., Poeppelbuss J., (2023). The triggers and consequences of digital sales: a systematic literature review, Journal of Personal Selling and Sales Management, 43 (1) 5-23.
Proceedings dans des conférences à comité de lecture
  • Seidenstricker S., Kriebel S., Fischer H., Bank M., (2026), Customer Success Management as a Driver for Sustainability: Insights from a Case Study in the Steel Manufacturing Industry, in: Manufacturing 2030 - A Perspective to Future Challenges in Industrial Production Springer, pp.3-14.