Sandra ARRIVÉ

Sandra ARRIVÉ
Senior Professor of Practice
Ph.D. in Marketing - University of Paris Dauphine
Academic Director
Filière : Marketing
Formation
  • 2017 : Ph.D. in Marketing, University of Paris Dauphine, France
  • 2012 : Master in Marketing Research and Strategy, University of Paris Dauphine, France
  • 1998 : Master, Management Sciences, Marketing, Audencia Business School, France
Expériences Professionnelles
Expérience académique :
  • 2023 - maintenant, Senior Professor of practice in marketing (PhD), IÉSEG School of Management, , France
  • 2019 - 2023, Lecturer, ESSEC Business School, Cergy Pontoise, France
  • 2016 - 2023, Associate professor, IPAG Business School, Paris, France
  • 2014 - 2016, Teaching and Research Assistant, University of Paris Dauphine, paris, France
  • 2013 - 2016, Contractual external professor, EMLV, Paris, France
  • 2013 - 2016, Contractual and external professor, IÉSEG School of Management, Paris, France
Expérience en entreprise :
  • 2006 - 2011, Chef de marque Varilux, Essilor France, , France
  • 2001 - 2004, Senior product manager Clearblue, Unilever France, Paris, France
  • 2000 - 2000, Product manager junior, Danone Romania, Bucharest, Romania
  • 1998 - 1999, Key account manager, Sofitel Bucarest, Bucharest, Romania
Articles publiés dans des revues à comité de lecture
  • Arrivé S., (2022). Digital brand content: underlying nature and rationales of a hybrid marketing practice, Journal of Strategic Marketing, 30 (4) 340 -354.
  • Arrivé S., (2021). Vendre ou faire rêver : Etude d’une stratégie de contenu de marque sous le prisme de la Théorie des Economies de la Grandeur, le cas Louis Vuitton, Décisions Marketing, 104 (4) 11 - 30.
Domaine de Recherche
  • Marketing
Enseignement
Bachelor in International Business :
  • Digital marketing
Executive MBA :
  • Méthodes de recherche
Grande Ecole (Bachelor cycle) :
  • Market resaerch
  • Marketing management
Grande Ecole (Master cycle) :
  • Digital branding
MSc in Fashion management :
  • Digital marketing