Enseignant

Elodie GENTINA

Elodie GENTINA
Associate Professor
PhD Marketing - University of Lille 2
Filière : Marketing
Membre du LEM
Formation
  • 2013 : HDR Marketing, University of Lille 2, France
  • 2008 : PhD Marketing, University of Lille 2, France
  • 2005 : Graduate ESC Lille (SKEMA Business School), Ecole Supérieure de Commerce, France
Expériences Professionnelles
Expérience académique :
  • 2017 - maintenant, Associate Professor, IÉSEG School of Management, Lille, France
  • 2008 - 2017, Associate Professor, Skema Business School, Lille, France
  • 2005 - 2007, Teaching and Research Assistant, University of Lille 2, Lille, France
Prix Scientifiques et Awards
Honors
  • 2014 : La propension des mères à échanger des vêtements avec leur fille adolescente : quelles conséquences pour le marketing , Prix transdisciplinaire de la FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises)
Articles publiés dans des revues à comité de lecture
  • Gentina E., RUI CHEN, (2018). Digital natives’ coping with loneliness: Facebook or face to face?, Information and Management, 2 (2) 1-11.
  • Gentina E., Shrum L. J., Lowrey T. M., (2018). Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors, Journal of Business Ethics, 152 103-122.
  • Gentina E., Tang T.L.P, Qinxuan G, (2018). Do Parents and Peers Influence Adolescents’ Monetary Intelligence and Consumer Ethics? French and Chinese Adolescents and Behavioral Economics, Journal of Business Ethics, 151 (1) 115-140.
Afficher tout
  • Gentina E., Tang T. L. P., (2018). Does Adolescent Popularity Mediate Relationships between Both Theory of Mind and Love of Money and Consumer Ethics, Applied Psychology: an International Review, .
  • Gentina E., Huang Huarng K., Sakashita M, (2018). A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan, Journal of Business Research, 89 361-370.
  • Gentina E., Shrum L. J., Lowrey T. M., Vitell S, Rose G. M., (2018). An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism, Journal of Business Ethics, 150 (4) 1173-1186.
  • Gentina E., Hogg M. K., Sakashita S, (2017). Identity (Re)construction through Sharing: A Study of Mother and Teenage Daughter Dyads in France and Japan, Journal of Retailing and Consumer Services, 37 67-77.
  • Gentina E., Kilic D, Dancoine P. F., (2017). Distinctive role of opinion leaders in the social networks of school adolescents: An investigation of e-cigarette use, Public Health, 144 109-116. .
  • Gentina E., Tang TLP, Qinxuan S, (2017). Does Bad Company Corrupt Good Morals? Social Bonding and Academic Cheating among French and Chinese Teens, Journal of Business Ethics, 146 (43) 639-667.
  • Gentina E., Rose Gregory M. , Vitell Scott J, (2016). Ethics during Adolescence: A Social Networks Perspective, Journal of Business Ethics, 138 (1) 185-197.
  • Gentina E., Shrum L. J., Lowrey T. M., (2016). Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers, Journal of Business Research, 69 (2) 5785-5792.
  • Rose G. M., Bakir A., Gentina E., (2016). Money meanings among French and American adolescents, Journal of Consumer Marketing, 33 (5) 364-375.
  • Shrum LJ, Lowrey TM, Pandelaere M, Ruvio A, Gentina E., Furchleim P, Herbert M, Hudders L, Lens I, Mandel N, Nairn A, Samper A, Soscia I, Stenfield L, (2014). Materialism: the good, the bad, and the ugly, Journal of Marketing Management, 30 (17-18) 1858-1881.
  • Gentina E., (2014). Understanding the effects of adolescent girls’ social positions within peer groups on exchange practices, Journal of Consumer Behaviour, 13 (1) 73-80.
  • Gentina E., Butori R, Rose GM, Bakir A, (2014). How national culture impacts teenage shopping behavior: Comparing French and American consumers, Journal of Business Research, 67 (4) 464-470.
  • Gentina E., Butori R., Heath T, (2014). Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership, Journal of Business Research, 67 (2) 83-91.
  • Gentina E., Chandon JL, (2014). The role of gender on the frequency of shopping with friends during adolescence: Between the need for individuation and the need for assimilation, Recherche et Applications en Marketing, 29 (4) 453-464. .
  • Gentina E., Decoopman I, Ruvio A, (2013). Social comparison motivation of mothers’ with their adolescent daughters and its effects on the mother’s consumption behaviour, Journal of Retailing and Consumer Services, 20 (1) 94-101.
  • Gentina E., Chandon JL, (2013). Adolescent shopping behavior. Different assimilation and individuation needs in France and the United States, Journal of Retailing and Consumer Services, 20 (6) 609-616..
  • Gentina E., Muratore I, (2013). Etude de la validité interculturelle de l’échelle de mesure des significations symboliques de l’argent auprès d’adolescents français et américains, Revue Française du Marketing, (242) 7-26.
  • Gentina E., Bonsu S, (2013). Peer network position and shopping behavior among adolescents, Journal of Retailing and Consumer Services, 20 (1) 87-93.
  • Gentina E., Decoopman Isabelle, (2013). La propension des mères à échanger des vêtements avec leur fille adolescente: quelles conséquences pour le marketing?, Décisions Marketing, 70 75-90.
  • Gentina E., Collin-Lachaud I, Fosse-Gomez M.H, (2012). « Take 1, get 5 ! »: la fidélisation collective des adolescentes aux magasins de prêt-à-porter, Management & Avenir, 52 (2) 157-174.
  • Gentina E., Muratore I, (2012). Environmentalism at home: The process of ecological resocialization by teenagers, Journal of Consumer Behaviour, 11 (2) 162-169.
  • Gentina E., Palan K., Fosse-Gomez M., (2010). The practice of using makeup: a consumption ritual of adolescent girls, Journal of Consumer Behaviour, Journal of Consumer Behaviour, 11 (2) 115-123.
  • Decoopman I., Gentina E., Fosse-Gomez M.H, (2010). La confusion des générations ? Les enjeux identitaires des échanges vestimentaires entre les mères et leur fille adolescente, Recherche et Applications en Marketing, 25 (3) 7-27.
  • Palan K., Gentina E., Muratore I., (2010). Adolescent consumption autonomy: A cross-cultural study, Journal of Business Research, 63 (12) 1342-1348.
Ouvrages
  • Gentina E., Delécluse M. E, (2018) Génération Z. Des Z consommateurs aux Z collaborateurs, Dunod,, Paris.
  • Gentina E., (2016) Marketing et Génération Z. Nouveaux modes de consommation et stratégies de marque, Dunod,Dunod,, Paris., Paris.
Chapitres de livres
  • Lowrey T.M., Chaplin L. H., Nairn A, Bakir A, Cauberghe V., Gentina E., Hudders L., Li H, Spotswood F, Zawadzka A.M, (2018), Conducting international research with children: challenges and potential solutions, in: The Routledge Companion to Consumer Behavior.
  • Gentina E., Dancoine P. F., (2017), Les comportements de consommation à risque chez les adolescents de la génération Z, in: Le Marketing pour la génération Z. Comprendre et fidéliser la génération post-millennials .
  • Gentina E., Dancoine P.F, (2017), Les comportements de consommation à risque chez les adolescents, in: Comprendre et séduire la génération Z. Comportements de consommation et relations des post-millennials avec les marques.
Afficher tout
  • Gentina E., (2014), Les adolescentes , in: L’art du Marketing to Women - On a assassiné la ménagère.
  • Gentina E., (2009), Etude de cas www.gagnez1000euros.be. Quand la consommation responsable rencontre l’économie, in: Oser le marketing durable. Concilier marketing et développement durable.
Proceedings dans des conférences à comité de lecture
  • Ruvio A, Mandel E, Gentina E., (2016), Reciprocal Altruism As a Motivation For Sharing: Sharing Up Verses Sharing Down, in: Advances in Consumer Research Association for Consumer Research, pp.37-41.
  • Gentina E., (2016), Offline Friendships Affect Facebook Activity and Teens’ Theory of Mind, in: Advances in Consumer Research Association for Consumer Research, pp.133-138.
  • Ruvio A, Mandel N, Gentina E., (2015), With whom do people share? The effects of upward and downward social comparisons on willingness to share possessions, in: Advances in Consumer Research Association for Consumer Research, pp.186-190.
  • Gentina E., Shrum LJ, Lowrey TM, (2015), A social network analysis of adolescent social standing, sharing and acquisition materialism, and happiness, in: Advances in Consumer Research Association for Consumer Research, pp.186-190.
  • Gentina E., Sakashita M, Kimura J. Y, Decoopman I, (2013), How national culture affects clothing sharing practices: French versus Japanese daughters and mothers, in: Advances in Consumer Research Association for Consumer Research, pp.1-4.
  • Gentina E., (2013), Proposal for materialism track for the 4th Transformative Consumer Research, in: Transformative Consumer Research Association for Consumer Research, pp..
  • Gentina E., Kimura J. Y, Sakashita M, Decoopman I, (2013), Sharing from social comparison theory perspective: a cross-cultural study of French and Japanese adolescent daughters’ mothers, in: Lost in Translation: Marketing in an Interconnected World European Marketing Academy (EMAC), pp..
  • Gentina E., Fosse-Gomez M.H., (2012), Shall we share our clothes? Understanding clothing exchanges with friends during adolescence, in: Advances in Consumer Research Association for Consumer Research, pp.1-9.
  • Gentina E., Fosse-Gomez M.H, (2010), Identifying adolescent peer group structure: in the search of social network methods, in: European Advances in Consumer Research Association for Consumer Research, pp.1-24.
Domaine de Recherche
  • Generation Z
IÉSEG