Minh Trung Hoai PHAN

Assistant Professor

Ph.D. Student - University of Lille 1

Filière : Marketing

Curriculum Vitae

Principales Publications

Domaine de Recherche

Formation

2017 : Master, IT, Big Data Analytics for Business, IÉSEG School of Management, France

2012 : Bachelor, Audit and Finance, International Finance, Foreign Trade University, Vietnam

Expériences Professionnelles

Expérience académique :

2017 - maintenant, Teaching and Research Assistant, IÉSEG School of Management, , France

Articles publiés dans des revues à comité de lecture

De Caigny A., Coussement K., Verbeke W., Idbenjra K., Phan M., (2021). Uplift Modeling And Its Implications For B2B Customer Churn Prediction: A Segmentation-Based Modeling Approach, Industrial Marketing Management, 99 (2021) 28-39.

Coussement K., Phan M., De Caigny A., Benoit D. F., Raes A., (2020). Predicting Student Dropout In Subscription-based Online Learning Environments: The Beneficial Impact Of The Logit Leaf Model, Decision Support Systems, 135 (August) 1-11.

Domaines de Recherche