Articles publiés dans des revues à comité de lecture
- Meire M., (2021). Customer comeback: empirical insights into the drivers and value of returning customers, Journal of Business Research, 127 193-205.
- Meire M., Hewett K., Ballings M., Kumar V., Van den Poel D., (2019). The Role of Marketer Generated Content in Customer Engagement Marketing, Journal of Marketing, 83 (6) 21-42.
- Meire Matthijs, Ballings Michel, Van den Poel Dirk, (2017). The added value of social media data in B2B customer acquisition systems: A real-life experiment, Decision Support Systems, 104 26-37.
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- Meire Matthijs, Ballings Michel, Van den Poel Dirk, (2016). The added value of auxiliary data in sentiment analysis of Facebook posts, Decision Support Systems, 89 98-112.
