Matthijs MEIRE

Matthijs MEIRE
Assistant Professor
Ph.D., Applied Economics - Ghent University
Filière : Marketing
Membre du LEM
Formation
  • 2018 : Ph.D., Applied Economics, Ghent University, Belgium
Articles publiés dans des revues à comité de lecture
  • Meire M., (2021). Customer comeback: empirical insights into the drivers and value of returning customers, Journal of Business Research, 127 193-205.
  • Meire M., Hewett K., Ballings M., Kumar V., Van den Poel D., (2019). The Role of Marketer Generated Content in Customer Engagement Marketing, Journal of Marketing, 83 (6) 21-42.
  • Meire Matthijs, Ballings Michel, Van den Poel Dirk, (2017). The added value of social media data in B2B customer acquisition systems: A real-life experiment, Decision Support Systems, 104 26-37.
Afficher tout
  • Meire Matthijs, Ballings Michel, Van den Poel Dirk, (2016). The added value of auxiliary data in sentiment analysis of Facebook posts, Decision Support Systems, 89 98-112.