Gudrun ROOSE

Gudrun ROOSE
Assistant Professor
Ph.D. in Marketing - Ghent University
Filière : Marketing
Formation
  • 2018 : Ph.D. in Marketing, Ghent University, Belgium
Prix Scientifiques et Awards
Awards
  • 2019 : International Marketing Trends Conference, Ghent University
  • 2018 : Annual FEB research day - Best Student Poster 2018, Ghent University
Articles publiés dans des revues à comité de lecture
  • Roose G., Vermeir I., (2020). Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda, Foods, 9 (1495) 1-59.
  • Roose G., Mulier L., (2020). Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising, Foods, 9 (51) 1-22.
  • Roose G., Vermeir I., Geuens M., (2019). A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising, Journal of Consumer Psychology, 29 (3) 411-427.
Afficher tout
  • Roose G., Geuens Maggie, Vermeir Iris, (2018). From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements, British Food Journal, 120 (6) 1170-1182.
  • Roose G., Van Kerckhove Anneleen, Huyghe Elke, (2017). Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption, Journal of Business Research, 75 (/) 210-220.
Domaines de Recherche
  • Marketing
  • Quantitative Methods