Master in Big Data Analytics for Business Programa

Data Science – a driving force for business.

  • Format

    3 semestres + prácticas profesionales

  • Languages


  • Location


  • Fees


  • Intake


  • Credits

    120 ECTS



El Máster Especializado en Big Data Analytics for Business está diseñado para ayudar a los estudiantes a dominar las habilidades comerciales, los métodos y las herramientas analíticas necesarias para transformar GRANDES datos en GRANDES conocimientos en marketing, finanzas y administración.

El programa se ofrece a tiempo completo y consta de 3 semestres consecutivos de clases seguidos de una experiencia profesional. El plan de estudios se desarrolla en torno a los módulos principales de comercio, tecnología y metodología, así como cursos especializados en marketing, finanzas y operaciones.

En un mundo conectado, los datos brindan a las empresas la oportunidad de alinear su estrategia comercial, financiera y operativa con hechos y cifras. Los estudiantes aprenderán a convertirse en gerentes orientados a datos que podrán detectar oportunidades analíticas en un contexto comercial dado.

Contenido del programa




Project Management


The course tackles the basic principles of the project management field. Project management is a managerial discipline that is inevitable in a data-driven business context nowadays. In multiple industries as diverse as retail, financial services, pharmaceuticals, software and aerospace, analytical projects drive business. Effective project management often translates into gleaming new opportunities that often translate into increased sales.

Business Analytics in a Substainable World


This course introduces the field of business analytics from a strategic company perspective. A case study-based approach is employed to let participants critically reflect how data science might deliver added value for companies in a sustainable and ethical way.

Business Ethics & Managerial Behavior 1


This course zooms in onto the most important aspects of data privacy in the context of the General Data Protection Regulation (GDPR). At the end of the course, the participants know how to treat (company) data in an ethical and responsible way when performing data science.

Business Ethics & Managerial Behavior 2


This course zooms in onto the most important aspects of data privacy in the context of the General Data Protection Regulation (GDPR). At the end of the course, the participants know how to treat (company) data in an ethical and responsible way when performing data science.

Data Strategy


This course covers how to leverage company data to create value and to build a competitive advantage. At the end of the course, participants are able to understand and manage the data lifecycle, and to implement a data strategy for a given company setting.

Industry Perspectives on Big Data Analytics


This course gives insight into the various real-life aspects of big data analytics. Real-life case studies are presented to reveal best practices for big data analytics. At the end of the course, participants have a better view on spotting big data analytical opportunities in business.



Advanced Spreadsheet Analysis


The course introduces its participants to advanced spreadsheet analysis. In- and out-company data is floating around, and the skills to treat that data in an efficient and effective manner is imposing employees to sharpen their analysis skills. At the end of the course, participants do master how to treat data using a spreadsheet analysis tool like Microsoft Excel.

Business Reporting Tools


This course covers the concepts of a relational database and the industry standard Structured Query Language (SQL). In addition, this course gives its participants the necessary skill set to visual analytics using the Tableau software.

Big Data Tools


This course covers the principles of big data and introduces its most important IT tools. The participants are exposed to leading concepts and technologies in the field of big data like Hadoop, HDFS, Spark architecture, Hyve, Keras and Tensorflow, graph databases and streaming.

Business Analytics Tools – Commercial


The objective of this course is to introduce participants to SAS programming. At the end of this course, participants are fluent in SAS programming.

Business Analytics Tools – Open Source – Python


The objective of this course is to introduce participants to Python programming. At the end of this course, participants are fluent in Python programming.

Business Analytics Tools – Open Source – R


The objective of this course is to introduce participants to R programming. At the end of this course, participants are fluent in R programming.



Descriptive and Predictive Analytics


This course introduces its participants to the building blocks of descriptive and predictive analytics. Nowadays, there is a tremendous increase in customer/company information which is available to the data scientists. This course introduces fundamental analysis methods to describe “what has happened” based on historical data (descriptive analytics), and introduces the fundamental concepts of predictive analytics to the participants.



The aim of this course is to present a concise description of popular time series forecasting models that are based on the regression framework.

Social Network Analysis


This course introduces how network data delivers value in business decision making. At the end of the course, participants are able to scrutinize network data, build a (social) network, and draw relevant conclusions.

Fundamentals of Deep Learning


This course offers its participants a profound introduction to deep neural networks. At the end of the course, participants are able to spot opportunities to apply deep learning in a real-life business context, while being able to implement them successfully.

Fundamentals of Interpretable Data Science


This course introduces various visualization tools to reveal hidden patterns in complex data structures or to help in opening black-box algorithms. At the end of the course, participants are able to improve decision making by proposing data science solutions that are performant and interpretable for the business decision maker.

Fundamentals of NLP


Natural language processing is a flourishing subdomain of data science. This course introduces how textual (company) data delivers value to businesses and details the various data preprocessing steps on how to convert text to a numeric format that could then be used in traditional data science methods.

Statistical and Machine Learning


This course introduces the participants to various statistical and machine learning algorithms for data –preprocessing, modeling and evaluation. This is a fundamental course in the curriculum as it delivers theoretical and hands-one experience in applying basic to state-of-the-art algorithms on various prediction problems.

Data Science Hackathon


Connected Vision Tour


This course delivers the participants a unique and hands-on experience of solving a real-life data science challenge for a company. The participants do work in teams in a three-month like hackathon projects to deliver a data-driven solution that is acceptable by both the data scientists and the business managers. The supporting staff is composed of both academic and company supervisors.

Innovation and New Business Development


Business Consultancy in a Digital Environment


The course is designed to immerse students into the daily life of business consultants working for an ERP implementation company. Through interactive lectures, group assignments, and the intervention of four expert professionals, this course confronts students with the diverse expectations, tasks, and challenges functional consultants need to tackle. Combining theoretical concepts with hands-on exercises on a hypothetical business case, participants are expected to acquire knowledge on and experience with ERP deliverables and domains (i.e., Microsoft Dynamics 365), workflow design for top-level business processes (i.e.., Procure-to-Pay, Order-to-Cash), project management activities, and functional consulting analysis tools (e.g., XMind, Bizagi).

Career Program


Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

At the end of the course, students should be able to:

Build a professional career plan;

Identify personal skills and accumulated experiences (e.g., Master experience);

Adapt professional tools (e.g., CV, LinkedIn) to the local market;

Develop an accurate representation of their professional profile;

Use personal networking to better identify professional opportunities;

Gain insight into techniques and tools to find a job or an internship in France or abroad;

Build self-awareness of personal vocations and interests.

Learn more about the Career Program

Creativity and Design Thinking


Creativity is one of the critical components of an organization’s ability to survive and thrive in today’s competitive and dynamic markets. This course will provide participants with a rich understanding of how creativity can be facilitated and managed in a work setting. They will acquire knowledge regarding various theoretical conceptualizations (i.e., how do you define creativity), antecedents (i.e., what makes you and others more creative) and outcomes (i.e., what is the impact) of creativity as well as knowledge on design thinking techniques and tools to lead teams in the creative journey.
How do creative ideas happen? How can we foster our creativity and the creativity of those around us? What are the paths of creative development of individuals who are successful in their creative endeavours? What are the implications for fostering and managing creativity in the workplace? What are the obstacles to creativity? What is the nature of creativity in teams and organizations? These are some of the questions we will address. During the course, a variety of teaching and learning techniques will be used to enable participants to think critically and imaginatively about various perspectives of creativity. To realize the goal of a shared learning experience between participants and the instructor, the course is aimed at integrating real challenges and practical experiences of creativity, projects, presentations, experiential exercises, and critical reflection on the various course materials. 

Entrepreneurship and New Business Development


This course provides participants with a profound understanding on entrepreneurship, new business development, and business plan writing. Through lectures, testimonials, field-work, and group assignments, participants are confronted with the how, where, when, whom, and why of starting and developing new business activities. As part of an international and multicultural team, participants are invited to work on an operational business plan aimed at either the creation of a new venture (NVC-track) or the acceleration of new business for an already established SME (NBD-track). This course’s ambitions thus go beyond providing theoretical insights. Hands-on experience is gained through out-of-class field work covering all steps of the entrepreneurial decision-making process (e.g., idea generation, feasibility analysis, industry study, market analysis, marketing plan, production plan, product development, and financial statements). In doing so, participants accumulate entrepreneurial knowledge and behaviours that support innovative solutions and new value development.

Language Courses


Coming soon.

Hands-on Experience


Internship or work experience, thesis, or consulting project


4-6 month internship or work experience, thesis, or consulting project anywhere in the world.

Zoom sobre… un proyecto de business integrado

El Máster Especializado en Big Data Analytics for Business permite a sus participantes llevar a cabo un proyecto concreto al final del año académico, cuyo objetivo es poner en práctica las habilidades y calificaciones asimiladas durante su curso. En colaboración con una empresa, los participantes tienen la oportunidad de trabajar en temas profesionales aplicando las técnicas y métodos que han adquirido durante su capacitación.

El año pasado, el proyecto de fin de año se organizó en forma de hackatón con Delaware Consulting, Oney, Mealhero y Crédit Agricole.

Talleres y Eventos Corporativos

Junto con las clases, el programa incluye talleres adicionales y eventos corporativos para desarrollar aún más las habilidades personales y profesionales de los participantes. Abarcan una serie de temas como la gestión de conflictos en entornos interculturales y la comunicación intercultural.

Nuestro programa «Career Program» ayuda a los participantes a establecer su plan de carrera profesional mediante un análisis de sus habilidades, fortalezas personales y el uso de herramientas de redes de networking para que estén preparados y cumplan con las expectativas de los reclutadores a nivel internacional.

Descubre el Career Program


During their internship, students are able to combine theories of management with hands-on experience and apply the cross-cultural skills they have developed at IÉSEG.

Big Data Engineer, Customer Data Analyst, Data Analyst, Data Architect, Data Quality Engineer, Data Science Researcher, Data Scientist, Online Marketing Analyst, Performance Analyst or Pricing Intelligence Analyst for example: the internship opportunities offered by the program at the end of the curriculum are multiple.

Some companies which hire our interns: Trivago, Accenture, Teradata, Honda Europe, Bombardier, KBC, Materialise, Pipecandy, McAfee, CapGemini, Allianz, Sodexo, BNP Paribas, Bloomon, Auchan, AXA, etc.

The internship can be undertaken in France or abroad. Most students have done their internships in Europe or in Asia for example.


IÉSEG se ha asociado con Capgemini y SAS para su programa del Máster en Big Data Analytics for Business. Esta asociación con líderes mundiales en consultoría, TI, outsourcing y servicios profesionales locales enriquece la visión de los estudiantes para el análisis de Big Data. Capgemini y SAS comparten su experiencia, análisis y perspectivas profesionales sobre las tendencias actuales en su área de especialización con los estudiantes durante sesiones de coaching, conferencias especiales, estudios de casos de la vida real y visitas a empresas.

La oportunidad de aprender más sobre cuestiones profesionales concretas de los líderes del mercado y de exponerse a la experiencia real de profesionales consumados son ventajas importantes del programa.

Contacto general