Mariia KOVAL

Mariia KOVAL
Associate Professor
Ph.D., Business Administration, Marketing - BI Norwegian Business School
Filière : Marketing
Formation
  • 2018 : Ph.D., Business Administration, Marketing, BI Norwegian Business School, Norway
  • 2013 : Master, Economy, Economics, Ca' Foscari University of Venice, Italy
Expériences Professionnelles
Expérience académique :
  • 2024 - maintenant, Associate Professor of Marketing, IÉSEG School of Management, , France
  • 2018 - 2024, Assistant Professor of Marketing, Grenoble Ecole of Management (GEM), Grenoble, France
Domaines de Recherche
  • Quantitative Methods
  • B2B Marketing
  • Marketing-Finance Interface
  • Marketing Strategy
  • International Marketing
  • Sustainable Marketing
Enseignement
Grande Ecole (Bachelor cycle) :
  • Global brand management
Grande Ecole (Master cycle) :
  • International marketing fundamentals