Enseignant

Yvon MOYSAN

Yvon MOYSAN
Lecturer
Master in Business Administration, Marketing - Harvard University
Academic Director
Filière : Marketing
Formation
  • 2015 : Master in Business Administration, Marketing, Harvard University, USA
  • 2010 : MSc, ESSEC Business School, France
  • 2000 : Master in Marketing, IAE, France
Expériences Professionnelles
Expérience académique :
  • 2014 - maintenant, Digital Marketing Lecturer, IÉSEG School of Management, , France
Expérience en entreprise :
  • 2014 - maintenant, CEO, Saint Germain Consulting, Paris, France
  • 2011 - 2014, Manager Consultant, Csa consulting, Paris, France
  • 2008 - 2009, Multichannel Distribution Director, GIE AXA, Paris, France
  • 2004 - 2008, e Business Senior Manager, HSBC France, Paris, France
  • 2000 - 2003, e Business Product Manager, BNP Paribas, Paris, France
Prix Scientifiques et Awards
Awards
  • 2016 : Digital Innovation education Award in Insurance, Pedagogical innovation category, Insurance University
Honors
  • 2018 : The WEALTHTECH , Warwick Business School
Articles publiés dans des revues à comité de lecture
  • Moysan Y., (2018). China, the world’s biggest FinTech market, Journal of Digital Banking, 2 (3, Winter 2018) 1-10.
  • Moysan Y., ZEITOUN JADE, (2018). Chatbots as a lever to redefine customer experience in banking, Journal of Digital Banking, 3 1-8.
  • Moysan Y., Paparoidamis N., (2016). Can beacons be a source of inspiration for banks to increase sales and improve customer experience?, Journal of Digital Banking, 1 1-9.
Ouvrages
  • Moysan Y., Dosquet eric, Dosquet Frédéric, Scibetta Frédéric , (2018) L'Internet des objets et la data. L'intelligence artificielle comme rupture stratégique, Dunod,, paris.
  • Moysan Y., Grynbaum L., (2015) e assurance / m assurance, Dunod,L'Argus de l'assurance,, paris., Paris.
Chapitres de livres
  • Moysan Y., (2018), Is the Future of WealthTech Already in China?, in: The WealthTech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries.
  • Moysan Y., Gambey J. L., (2016), Les objets connectés, in: Ces personnalités qui fabriquent l’assurance de demain! .
Domaine de Recherche
  • Marketing
Enseignement
Executive MBA :
  • Social media, communication and the digital firm
Programme Grande Ecole :
  • Digital marketing
  • Experiential marketing
  • Gestion de la relation client 2 - direct marketing
  • Gestion de la relation client 1
  • Omnichannel marketing strategy
  • Omni-channel distribution
HOPE Program :
  • Digital - omni-channel sales
MSc in Digital Marketing and CRM :
  • Innovation through social media
  • E-crm
  • Multi-channel strategy
  • Direct & e-mail marketing
  • Digital marketing strategy
MSc in Investment Banking and Capital Markets :
  • Digital banking & fintech
IÉSEG