Enseignant

Patricia ROSSI

Patricia ROSSI
Assistant Professor
Ph.D. in Marketing - Neoma Business School
Filière : Marketing
Membre du LEM
Formation
  • 2014 : Ph.D. in Marketing, Neoma Business School, France
  • 2011 : Master, Business Administration, Marketing, Federal University of Rio Grande do Sul, Brazil
Expériences Professionnelles
Expérience en entreprise :
  • 2018 - maintenant, Vice President for Membership - International, Academy of Marketing Science (AMS), ,
Articles publiés dans des revues à comité de lecture
  • Rossi P., Costa Pinto Diego, Herter Marcia, Nique Walter, Borges Adilson, (2019). Recycling Cooperation and Buying Status: Effects of Pure and Competitive Altruism on Sustainable Behaviors, European Journal of Marketing, TBD TBD.
  • Rossi P., Pantoja F., Borges Adilson, Werle Carolina, (2017). What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption, Journal of the Association for Consumer Research, 2 (4) 392-401.
  • Pantoja F., Rossi P., Borges A., (2016). How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication, Journal of Advertising, 45 (1) 113-119.
Afficher tout
  • Rossi P., Borges A., Bakpayev M., (2015). Private Labels versus National Brands: The Effects of Branding on Sensory Perceptions and Purchase Intentions, Journal of Retailing and Consumer Services, 27 (6) 74-79.
  • Costa Pinto D., Herter M., Rossi P., Borges A., (2014). Going Green for Self or for Others? Gender and Identity Salience Effects on Sustainable Consumption, International Journal of Consumer Studies, 38 (5) 540-549.
Ouvrages
  • Rossi P., Krey Nina, (2019) Finding New Ways to Engage and Satisfy Global Customers. Proceedings of 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Springer International Publishing.
  • Krey Nina, Rossi P., (2019) Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference, Springer International Publishing.Springer International Publishing.
  • Krey Nina, Rossi P., (2018) Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, Springer International Publishing.Springer International Publishing.Springer International Publishing.
Afficher tout
  • Rossi P., Krey Nina, (2018) Marketing Transformation: Marketing Practice in an Ever Changing World. Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Springer International Publishing.Springer International Publishing.Springer International Publishing.Springer International Publishing.
  • Rossi P., (2017) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing.Springer International Publishing.Springer International Publishing.Springer International Publishing.Springer,, Cham.
Proceedings dans des conférences à comité de lecture
  • Rossi P., Zaarour Nancy, Borges Adilson, (2019), Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers, in: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Springer International Publishing, pp..
  • Rossi P., Yamin Amanda, Jochims Bruna, (2018), All by Myself! The Sustainable Liability and the Responsible Fashion, in: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference Springer International Publishing, pp..
  • Rossi P., Spielmann Nathalie, (2018), A Glass Wide Open: How Glass Rim Width Influences Extraversion and Happiness, in: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces. Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference Springer International Publishing, pp..
  • Pantoja F., Borges Adilson, Rossi P., Yamim Amanda, (2017), If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions, in: Back to the Future: Using Marketing Basics to Provide Customer Value Springer, pp..
  • Rossi P., Pantoja F., Kim Kacy, Yoon Sukki, (2017), The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency, in: Back to the Future: Using Marketing Basics to Provide Customer Value Springer, pp.257-257.
  • Rossi P., Pantoja F., Borges A., Werle C., (2016), What a Delicious Name! The Relationship between Embodiment and Food Consumption, in: Creating Marketing Magic and Innovative Future Marketing Trends Springer International Publishing AG, pp..
  • Pantoja F., Rossi P., Borges A., (2016), Improving the Effectiveness of Nutritional Labeling: The Role of Color , in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Springer, pp.497.
  • Pantoja F., Nique W., Adilson B., Rossi P., (2016), Towards a New Hierarchy of Personal Values: Activating Values in Biculturals Through Language , in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Springer, pp.485.
  • Rossi P., Borges A., Pantoja F., (2016), This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation, in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Springer, pp.499.
  • Pantoja F., Bakpayev M., Rossi P., Sukki Y., (2016), Old, but Gold! How Age Stereotype Affects Evaluation of Second-Hand Products, in: Creating Marketing Magic and Innovative Future Marketing Trends Springer International Publishing AG, pp..
  • Pantoja F., Bakpayev Marat, Rossi P., Yoon Sukki, (2016), Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces, in: NA - Advances in Consumer Research Volume 44 Association for Consumer Research, pp.580-581.
Domaines de Recherche
  • Sensory Marketing
  • Grounded Cognition
  • Food Marketing
  • Information Processing
  • Sustainable Marketing
Enseignement
Programme Grande Ecole :
  • Introduction to marketing
  • Consumer behavior
  • Market research
  • Marketing management
MSc in Digital Marketing and CRM :
  • Consumer behavior
IÉSEG