Bernadett KÖLES

Bernadett KÖLES
Associate Professor
Ph.D., Marketing and Consumer Behavior - Durham Business School
Academic Director
Filière : Marketing
Formation
  • 2020 : Ph.D., Marketing and Consumer Behavior, Durham Business School, United Kingdom
  • 2005 : Ed.D., Human Development and Psychology, Harvard University, USA
  • 2001 : Master, Human Development and Psychology, Harvard University, USA
  • 2000 : Bachelor of Science with Honors, Psychology, Indiana University Bloomington, USA
Expériences Professionnelles
Expérience académique :
  • 2020 - maintenant, Academic director BIB Program, Paris, IÉSEG School of Management, , France
  • 2020 - maintenant, Associate Professor, IÉSEG School of Management, , France
  • 2018 - 2020, Associate Dean for Teaching & Learning, ESC Rennes School of Business, Rennes, France
  • 2017 - 2020, Associate Professor, ESC Rennes School of Business, Rennes, France
  • 2014 - 2017, Senior Research Fellow, ISCTE-Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal
  • 2010 - 2013, Head of Research Center on Regulatory Innovation, Central European University, Budapest, Hungary
  • 2005 - 2013, Academic director of Undergraduate Programs, Central European University, Budapest, Hungary
  • 2002 - 2014, Professor, Central European University, Budapest, Hungary
Prix Scientifiques et Awards
Awards
  • 2012 : Central European Initiative Cooperation Fund, Central European University
  • 2012 : Google Research Award, Google
  • 2000 : HGSE award, Harvard University
  • 2000 : Jacob K. Javits Graduate Fellowship, United States Department of Education
Articles publiés dans des revues à comité de lecture
  • Mishra R., Singh R. K., Köles B., (2020). Consumer decision-making in omnichannel retailing: Literature review and future research agenda, International Journal of Consumer Studies, 45 (2) 147-174.
  • Toth Z., Nieroda M. E., Köles B., (2020). Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment, Industrial Marketing Management, 84 (1) 312-327.
  • Boyd D. E., Köles B., (2019). Virtual reality and its impact on B2B marketing: A value-in-use perspective, Journal of Business Research, 100 (1) 590-598.
Afficher tout
  • Boyd D. E., Köles B., (2019). An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice, Journal of Business Research, 100 (1) 441-444.
  • Palusuk N., Köles B., Hasan R., (2019). ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love, Journal of Marketing Management, 35 (1-2) 97-129.
  • Köles B., Wells V., Tadajewski M., (2018). Compensatory consumption and consumer compromises: a state-of-the-art review, Journal of Marketing Management, 34 (1-2) 96-133.
  • Nagy P., Köles B., (2014). My Avatar and Her Beloved Possessions: Characteristics of Attachment to Virtual Objects, Psychology and Marketing, 31 (12) 1122-1135.
Chapitres de livres
  • Plé L., Köles B., (2021), The Influence of Technology on Business School's Curricula: A Triple Crown Perspective, in: Teaching and Learning in Business School.
  • Köles B., Vörös T., (2011), Changes and Trends in Cross-Cultural Management Education: An Integrative Approach, in: Building Learning Experiences in a Changing World. Advances in Business Education and Training, vol 3..
Domaines de Recherche
  • Consumer behavior
  • Branding
  • Consumer identity
  • Digital objects
  • Pedagogy