Steven HOORNAERT

Steven HOORNAERT
Assistant Professor
Ph.D. in Marketing Analytics - Ghent University
Major Coordinator
Filière : Marketing
Membre du LEM
Formation
  • 2018 : Ph.D. in Marketing Analytics, Ghent University, Belgium
Expériences Professionnelles
Expérience académique :
  • 2019 - maintenant, Affiliate Professor of Marketing, KU Leuven, Leuven, Belgium
  • 2018 - 2019, Affiliate Professor of Marketing, HEC Liège - Management School, University of Liège, Liège, Belgium
Articles publiés dans des revues à comité de lecture
  • Viswanathan V., Malthouse E. C., Maslowska E., Hoornaert S., Van den Poel D., (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing, Journal of Service Management (formerly IJSIM), 29 (3) 378-398.
  • Hoornaert S., Ballings M., Malthouse E. C., Van den Poel D., (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management, 34 (5) 580-597.
Enseignement
Programme Grande Ecole :
  • Business game
  • Marketing management
  • Marketing strategy
MSc in Big Data Analytics for Business :
  • Big data tools 2