Formation
- 2018 : Ph.D. in Marketing Analytics, Ghent University, Belgium
Expériences Professionnelles
Expérience académique :
- 2020 - 2023, Director of program, IÉSEG School of Management, , France
- 2019 - 2022, Affiliate Professor of Marketing, KU Leuven, Leuven, Belgium
- 2018 - 2019, Affiliate Professor of Marketing, HEC Liège - Management School, University of Liège, Liège, Belgium
Articles publiés dans des revues à comité de lecture
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De Caigny A., Coussement K., Meire M., Hoornaert S., (2025). Life Event-based Marketing Using AI, Journal of Business Research, 193 (April 2025) 115349.
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De Caigny A., Coussement K., Meire M., Hoornaert S., (2025). Investigating the Impact of Undersampling and Bagging: An Empirical Investigation for Customer Attrition Modeling, Annals of Operations Research, 346 (1) 2401-2421.
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Leclercq T., Danis E., Hoornaert S., (2024). Trust me, I am famous: Legitimating attractive celebrities as credible endorsers for charitable organizations, Journal of Marketing Management, 40 (1-2) 102-128.
Afficher tout
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Meire M., Coussement K., De Caigny A., Hoornaert S., (2022). Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement, Industrial Marketing Management, 106 (2022) 292-307.
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Viswanathan V., Malthouse E. C., Maslowska E., Hoornaert S., Van den Poel D., (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing, Journal of Service Management (formerly IJSIM), 29 (3) 378-398.
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Hoornaert S., Ballings M., Malthouse E. C., Van den Poel D., (2017). Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time, Journal of Product Innovation Management, 34 (5) 580-597.
Chapitres de livres
- Hewett K., Hoornaert S., Meire M., (2022), Firm Strategies for One-on-One Exchanges with Customers in Social Media, in: The SAGE Handbook of Social Media Marketing.
Enseignement
Grande Ecole (Bachelor cycle) :
Grande Ecole (Master cycle) :
- Digital marketing fundamentals
MSc in Big Data Analytics for Business :
