Perrine DESMICHEL

Perrine DESMICHEL
Assistant Professor
Ph.D., Management Sciences - HEC Lausanne
Filière : Marketing
Formation
  • 2019 : Ph.D., Management Sciences, HEC Lausanne, Switzerland
  • 2011 : Master, Business Administration, HEC Paris Business School, France
Expériences Professionnelles
Expérience académique :
  • 2021 - maintenant, Assistant Professor, IÉSEG School of Management, , France
  • 2019 - 2020, Postdoctoral Fellow, Northwestern University, Chicago, USA
Articles publiés dans des revues à comité de lecture
  • Desmichel P., Ordabayeva N., Kocher B., (2020). What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods, Organizational Behavior and Human Decision Processes, 158 (1) 49-65.
  • Desmichel P., Kocher B., (2020). Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons, Journal of Retailing, 96 (2) 203-219.
Proceedings dans des conférences à comité de lecture
  • Desmichel P., Dubois D., Kocher B., (2019), Do Fighters Wear Prada? Consumer Dominance Orientation and Desire For Luxury Brands, in: Volume 47 North American Advances for Consumer Research, pp.54-56.
Domaines de Recherche
  • Consumer Behavior
  • Luxury Marketing
  • Social Status and Influence