Tony (Van ha) LUONG

Tony (Van ha) LUONG
Post Doctoral Researcher
Ph.D., Management Sciences, Marketing - ESCP-EAP
Filière : Marketing
CV complet v.luong@ieseg.fr
Curriculum Vitae
Principales Publications
Domaines de Recherche
Enseignement
Formation
  • 2020 : Ph.D., Management Sciences, Marketing, ESCP-EAP, France
  • 2016 : Master of Management Research, University of Lille 2, France
  • 2015 : Master of Business Administration - Innovation and Entrepreneurship, Centre Franco-Vietnamien de formation à la Gestion (CFVG), Vietnam
Expériences Professionnelles
Expérience en entreprise :
  • 2010 - 2015, Account director, Say Cheese Event and Communication, , Vietnam
Articles publiés dans des revues à comité de lecture
  • Luong Van-Ha, Tarquini-Poli A., Yaprak Anadol Y., Klaus P., Manthiou A., (2024). Is digital fashion the future of the metaverse? Insights from YouTube comments, Journal of Retailing and Consumer Services, N/A (N/A) N/A.
  • Klaus P., Manthiou A., Luong V.-H., (2022). Sustainability in Luxury: Insights from Consumer Twitter Activities, Journal of Strategic Marketing, 31 (9) 1-18.
  • Manthiou A., Klaus P., Luong V.-H., (2022). Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective, Tourism Management, 93 (104570) 1-15.
Domaines de Recherche
  • Quantitative Methods
  • Marketing
  • Tourism management
  • Destination branding
  • Content analysis
Enseignement
Bachelor in International Business :
  • Market research