Romain FRANCK

Romain FRANCK
Assistant Professor
Advanced Research in Marketing - IAE of Grenoble
Filière : Marketing
Membre du LEM
Formation
  • 2017 : Advanced Research in Marketing, IAE of Grenoble, France
Expériences Professionnelles
Expérience académique :
  • 2022 - 2024, Professor, EM Strasbourg, Strasbourg, France
Articles publiés dans des revues à comité de lecture
  • Pfiffelmann J., Thøgersen J., Franck R., (2024). Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products, Psychology and Marketing, 0 1-26.
Chapitres de livres
  • Dampérat M., Franck R., (2019), Customer relationships and digital technologies: what place and role for sales representatives?, in: Augmented customer strategy: CRM in the digital age.