Helen COCCO

Helen COCCO
Assistant Professor
Ph.D. in Sales and Marketing - IÉSEG School of Management
Filière : Marketing
Membre du LEM
Formation
  • 2020 : Ph.D. in Sales and Marketing, IÉSEG School of Management, France
  • 2007 : Master, Business Administration, Management, University of Wales, United Kingdom
  • 2005 : Bachelor, Other, Music, University of York, United Kingdom
Expériences Professionnelles
Expérience académique :
  • 2021 - maintenant, Assistant Professor, IÉSEG School of Management, , France
  • 2015 - 2020, Teaching and Research Assistant, IÉSEG School of Management, , France
Expérience en entreprise :
  • 2012 - 2015, Project Manager, Save the Children, Cardiff, United Kingdom
  • 2007 - 2012, Marketing Officer, Cardiff Credit Union, Cardiff, United Kingdom
Prix Scientifiques et Awards
Awards
  • 2017 : Best Paper runner-up Award, ANZMAC 2017 Mid-Year Doctoral Colloquium, Griffith University
Domaines de Recherche
  • Customer Experience
  • Omnichannel
  • Consumer behaviour
Enseignement
Programme Grande Ecole :
  • Marketing management
  • Market research
  • Introduction to marketing
  • Master business game
  • Bachelor business game
MSc in Digital Marketing and CRM :
  • Omnichannel distribution
  • Crm and csr in b2b
Post graduate program :
  • Experiential marketing
  • Introduction to retail marketing
  • Retail marketing strategy
  • Omnichannel retailing and customer experience management