Pascale PATAT-DUBOUIS

Pascale PATAT-DUBOUIS
Senior Professor of Practice
Ph.D. in Marketing - University of Paris Dauphine
Academic Director
Filière : Marketing
CV complet p.patatdubouis@ieseg.fr
Curriculum Vitae
Enseignement
Domaine de Recherche
Formation
  • 2023 : Ph.D. in Marketing, University of Paris Dauphine, France
  • 2017 : Master Recherche , mention " Études et théorie des organisations", IAE of Paris, France
  • 1985 : Master, Management Sciences, Management, ESCP Europe, France
Expériences Professionnelles
Expérience académique :
  • 2022 - maintenant, Academic director Executive MBA track, IÉSEG School of Management, , France
  • 2022 - maintenant, MBA Hub co-director, IÉSEG School of Management, , France
  • 2021 - maintenant, Senior professor of practice, IÉSEG School of Management, , France
  • 2019 - maintenant, Academic director Executive Mastère Direction Commerciale et business development, IÉSEG School of Management, , France
  • 2019 - 2021, Professor of practice, IÉSEG School of Management, , France
  • 2017 - maintenant, Lecturer, ESCP Europe, , France
  • 2016 - 2017, Lecturer, IAE of Paris, Paris, France
  • 2016 - 2016, Professor, Ecole 2089 NOW, Besançon, France
Expérience en entreprise :
  • 2016 - maintenant, Présidente, Actinaria, ,
  • 2013 - 2016, directrice marketing et communication , Hygena, ,
  • 2011 - 2012, directrice commerciale et marketing , Carglass, ,
  • 1988 - 2010, Plusieurs postes en VENTE/RH/MARKETING , Philips, ,
Prix Scientifiques et Awards
Honors
  • 2010 : CHEVALIER DE LA LEGION D'HONNEUR, Légion d'Honneur
Domaines de Recherche
  • brand management
  • consumer behavior
Enseignement
Executive MBA :
  • Research and consulting methods
Grande Ecole (Bachelor cycle) :
  • Introduction to marketing - marketing management
Grande Ecole (Master cycle) :
  • Encadrement d'apprentis
  • Politique marketing et commerciale - déploiement politique commerciale - séminaire méthodologie de recherche