Zi WANG

Zi WANG
Assistant Professor
Ph.D. in Marketing - Nottingham University
Filière : Marketing
CV complet z.wang@ieseg.fr
Curriculum Vitae
Principales Publications
Domaines de Recherche
Enseignement
Formation
  • 2022 : Ph.D. in Marketing, Nottingham University, United Kingdom
  • 2017 : Msc, Global Marketing, University of York, United Kingdom
Expériences Professionnelles
Expérience académique :
  • 2022 - maintenant, Assistant Professor, IÉSEG School of Management, , France
  • 2021 - maintenant, Assistant Professor, University of Sussex, ,
Prix Scientifiques et Awards
Awards
  • 2022 : Technology Transformation, University of Sussex
  • 2022 : Sussex Spirit, University of Sussex
Articles publiés dans des revues à comité de lecture
  • Yang Y., Liu P., Wang W., Wang Z., (2024). Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry, Industrial Marketing Management, 116 (2024) 12-25.
  • Wang Z., Yuan R., Liu M., Luo M., Natalie Y., (2023). Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers, Journal of Business Research, 165 (2023) 114070.
Domaines de Recherche
  • Luxury Consumption
  • AI and Consumer Well-being
Enseignement
Grande Ecole (Bachelor cycle) :
  • Consumer behavior new trend 2765