Master of Science in Fashion Management Programa

Premium preparation for your career in fashion and luxury.

  • Format

    3 semestres + prácticas profesionales

  • Languages

    Inglés

  • Location

    PARIS

  • Fees

    18.900€

  • Intake

    septiembre

  • Credits

    120 ECTS

Acreditaciones

Programa

La Maestría en Fashion Management es el programa perfecto para especializarse en la gestión de la moda y el lujo.

El programa se ofrece a tiempo completo y consta de 3 semestres consecutivos de cursos seguidos de una experiencia profesional. El plan de estudios se desarrolla con cursos introductorios para construir una base en administración; cursos de management; y cursos especializados en moda.

Nuestros estudiantes se benefician de una facultad dedicada con amplia experiencia y conocimiento de la industria. Hay colaboración con muchas empresas y profesionales que operan en la industria de la moda, desde marcas de lujo hasta fast fashionistas. Las empresas participan en el programa a través de conferencias, proyectos de consultoría, pasantías / trabajos y visitas a flagship stores.

Las clases son una combinación de conferencias interactivas y clases tradicionales; conferencistas invitados de la comunidad académica y de negocios de la moda; visitas y seminarios corporativos; y casos de aprendizaje problema-based.

Contenido del programa

ECTS

Fashion and Luxury Management

44

Marketing in Fashion Companies

2

At the end of the course, the student should be able to:

Understand the core theoretical concepts in marketing and their application in fashion management

Understand the foundations of a marketing plan

Understand core strategic marketing concepts and their role, and perform basic analyses on the strategic level

Understand and perform the basics of operational marketing

Sales and Retail Management

2

At the end of the course, the student should be able to:

Understand retail dynamics in fashion industry and easily manipulate retail concepts

Develop a comprehensive retail strategy for a fashion store:
– define the best adapted distribution model
– set long term and short term objectives for profit, sales, image…
-devise and implement a consistent strategy combining store location and design, product assortment, merchandising, pricing …)
– build store organization and efficiently manage the teams (sales and back office teams)
– follow and evaluate performance on regular basis / take correctives measures if needed

Be aware of career opportunities in retail and be able to seize them

Entrepreneurship – Starting a New Business in the Fashion Industry

2

This course is an introduction to the issues associated with setting up your own business in the fashion industry. We look at opportunities and ideas as well as specific personal and industry challenges which entrepreneurs may face. We then investigated the idea of a business model and look at what a business plan constitutes. We also address resource acquisition and investigate how entrepreneurs acquire the financial and human resources necessary to exploit entrepreneurial opportunities in the fashion industry.At the end of this course, the student should be able to:

define a business opportunity

identify the personal and industry related challenges of starting a business in the fashion industry

conceptualize a business model

draft a business plan

identify resource acquisition strategies for a new business start-up in the fashion industry

Supply Chain Management and Operations

2

At the end of the course, the student should be able to:

understand the characteristics of fashion industry;

recognize the implications of competing in fashion industry;

evaluate operations and supply chain in fashion industry;

evaluate the use of , e.g., IT, in managing operations and supply chain in fashion industry; and

develop solutions to improve operations and supply chain management in fashion industry.

Quantitative Methods and Data Analysis

2

At the end of the course, the student should be able to:

quantify relationships among various variables

interpret estimation results and make predictions

test the reliability of results

mitigate problems that arise during econometric estimation

Planning and Managing Fashion Shows

2

Coming soon.

Corporate Finance in the Luxury and Fashion Industry

2

At the end of the course, the student should be able to:

Differentiate between the types of firms in the luxury and fashion industry.

Understand the significance of budgeting, financing and investment decisions and how these decisions affect the value of the firm.

Effectively apply the corporate financial decision making tools available to the manager at a corporation.

Accounting and Managing Control Systems

2

The course provides students with a foundation of basic knowledge about many important subjects in accounting and management control. The focus will be on the measurement and evaluation of the performances of organizational entities and their managers. At the end of the course, students should be able to:

design performance evaluation and rewarding systems in line with organizational characteristics and strategies

evaluate whether or not a particular accounting and management control system installed in an organization is appropriate for the needs of the organization

understand and evaluate the transfer pricing methods used in decentralized organizations and multinational companies.

Strategy

2

At the end of the course, the student should be able to understand and determine various aspects of business strategy in the fashion and luxury industry. They should be able to explore the various competitive forces in the market environment and examine various corporate issues inside the organisation that determine the upcoming trends in this particular industry. This should allow the student to think and evaluate analytically, without missing on details, on the long-term business strategy formulation of the firm.

Organization Design: Organizing For Effectiveness And Creativity

2

This course is dedicated to making better organizational choices, with a special focus on fashion, experience and design companies. At the end of the course, the student should be able to:

Clarify the links among company strategy, competitive advantage and organization design.

Examine in a systemic way features and critical issues of the organization choices at different levels: vertical and horizontal differentiation, degree of formalization and centralization, degree of job specialization.

Highlight the contingency factors that affect organizational choices: environment, company activities and size, company strategy.

Present some standard organizational design models: the situational model and the comparative design model.

Understand how to build an organization which continuously supports creativity and examine different “creativity models”.

Customer Psychology and Consumer Behavior

2

At the end of the course, the student should be able to:

Take the customer perspective and consider customer needs to incorporate them in the design and communication of company offers;

explain and apply key concepts and essential tools to the study of consumer behavior in a fashion management context, which means;

Understand the complexity of consumer behavior;

Integrate the various factors likely to influence consumer behaviors in marketing decisions;

Evaluate marketing programs in terms of their adequacy in considering consumer behavior;

Propose strategies adapted to the targeted public(s) in order to influence particular behaviors.

Leadership & Negotiation

2

The course will cover a series of key elements that contribute to define competences and behaviors of successful business leaders, including the difference between management and leadership and why today Emotional Intelligence plays a crucial role in the ability of leaders.

Information Systems for the Fashion Industry

2

At the end of the course, the student should be able to:

Assess a company’s information systems in the light of the latest information systems trends

Understand when investing in an information system is a good/bad idea

Work efficiently with Microsoft Excel

Managing Communication and Events in Fashion Companies

2

Coming soon.

Digital Marketing and E-Commerce

2

Coming soon.

Brand Management

2

Coming soon.

CRM and Omnichannel Strategy

2

Coming soon.

Data Visualization / Big Data

2

Coming soon.

Digital Transformation

2

Coming soon.

Diversity and Inclusion

2

Coming soon.

Sustainability and Business Ethics

2

Coming soon.

Talent Management

2

Coming soon.

Fashion and Luxury Products

24

Visual Merchandising

2

Coming soon.

History of Fashion and Dress

2

This course looks at the evolution of Fashion during the 20th Century with an introduction about the history of Costume. Clothing, accessories, textiles, hair and make-up, production, distribution and acquisition will be analysed through art, literature and other primary sources. Students will gain knowledge of the principal contributions made by famous designers to the world of fashion. Furthermore, students will study in depth the ways in which each designer was influenced by contemporary events and the world of art.

From the Idea to the Product: Styles, Creativity and Design Elements in Fashion Companies

2

The course addresses the specificities of the fashion industry and its value chain and the typology of the fashion brands. At the end of the course, students will:

Have a vision of the market and the brands.

Understand the concept of creativity and evaluate how it is applied to fashion and luxury products.

Identify how different types of organisations manage product design and development.

Understand of the value chain fashion with a focus on product development and production.

Know the fundamentals of fabric sourcing, suppliers sourcing, manufacturing environment and techniques, supply chain and information systems.

Design Research and Creativity Direction

2

Students will learn the basic processes and linked timings of the fashion system. They will get to know different key player roles that make this system work and turn around. In a further step, students will start to research past, future and contemporary fashion trends. They will learn the basics of trends, their creation and it affects on the final product offer. Students will have to find and understand the multiple links existing between fashion, its trends and global or national, social, political and economical backgrounds. The course is creative and based on discussions, brainstormings and small group project works.

Use of Fabrics and Materials in Garment-Making, Fabrics Knowledge

2

This course introduces participants to understanding the different kind of fabrics, how they are made, dyed, printed and their origin. Students will be able to recognise a family of textile; understand the manufacturing chain of different textiles techniques; create a story with textiles; know how to organised textiles as an atmosphere according a brand; and create his/her own textile reference book.

The Global Fashion Industry: Recent Changes, Challenges and Trends Forecasting

2

The course aims at providing students with a clear understanding of the different distribution formulaes in the worldwide fashion industry, looking at the segmentation of the fashion business, the international retail expansion and brand extension.

Fashion Design: Pattern Making and Cutting

2

This course will look at the “garment” from different angles to discuss and know the elements of a today’s wardrobe. The course will address the origin and highlights of their evolution; the materials and colors related to the collections; the manufacturing constraints; shapes and volumes adapted to the morphology, activity and “fashion”, as well as the price; and the trajectory from prototype to the shop article.

An Analysis of the Fashion-Related Industries: Fragrance, Cosmetics and Accessories

2

This course aims at providing students with a clear understanding of the global cosmetics and fragrance industry, including the cosmetics products industry, brands and products. They will learn the different categories of products, the legal framework, the main trends, brands and innovations.

Buying and Merchandising

2

Coming soon.

Consumer Experience

2

This course examines the store as a communication tool for the fashion and luxury brand. It will address the evolution of the fashion and luxury retail and provide students with the skills to define clearly the in-store customer experience in store and to be able to evaluate the skills required for a performant sales staff.

Semiology and Sociology of Fashion

2

The course aims to illustrate to the students the signical and perceptual values (marketing oriented) of communication and its visual representation, to help them to choose the best solution in the creation and representation of the products and services and improve the critical approach and design.At the end of the course, the student should be able to decide which signs, codes and communication strategies are most suitable for designing and communicating in relation to the perceptual results to be achieved in order to characterize the its communication with those iconic or symbolic values best suited to bring out in the end user’s desire to purchase. Learners will be able, therefore, to understand that Semiomarketing is the fast track for optimizing the target-client conversion rate and customer loyalty.

Fashion Industry Law: IP/Trademark Issues, Copying and Counterfeiting

2

Coming soon.

Innovation and New Business Development

22

Business Consultancy in a Digital Environment

4

Coming soon.

Career Program

4

Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.

At the end of the course, students should be able to:

Build a professional career plan;

Identify personal skills and accumulated experiences (e.g., Master experience);

Adapt professional tools (e.g., CV, LinkedIn) to the local market;

Develop an accurate representation of their professional profile;

Use personal networking to better identify professional opportunities;

Gain insight into techniques and tools to find a job or an internship in France or abroad;

Build self-awareness of personal vocations and interests.

Learn more about the Career Program

Creativity and Design Thinking

4

Coming soon.

Entrepreneurship and New Business Development

4

Coming soon.

Cursos de Idiomas

6

Coming soon.

Hands-on experience

30

Internship, work experience, consulting project or thesis.

30

Capstone Project: 4-6 month internship or work experience, thesis, or consulting project anywhere in the world

Zoom sobre… Viajes de aprendizaje y visitas a empresas

Se realizarán varios viajes educativos a lo largo del programa para profundizar la experiencia de aprendizaje de los estudiantes, el programa incluye un viaje de estudios (study tour) de tres días en Italia. Los viajes anteriores incluyeron visitas a: Bottega Veneta, Gucci, Versace, La Perla, La Rinascente, Ferragamo Museum, Armani Silos, Gianfranco Ferré, Fondazione Prada, Premiere Vision, Ecole Lesage and Atelier Chanel, Tranoi, 10 Corso Como.

Talleres y Eventos Corporativos

Junto con las clases, el programa incluye talleres adicionales y eventos corporativos para desarrollar aún más las habilidades personales y profesionales de los participantes. Abarcan una serie de temas como la gestión de conflictos en entornos interculturales y la comunicación intercultural.

Nuestro programa “Career Program” ayuda a los participantes a establecer su plan de carrera profesional mediante un análisis de sus habilidades, fortalezas personales y el uso de herramientas de redes de networking para que estén preparados y cumplan con las expectativas de los reclutadores a nivel internacional.

Descubre el Career Program

INTERNSHIP

During their internship, students are able to combine theories of management with hands-on experience and apply the cross-cultural skills they have developed at IÉSEG.

Big Data Engineer, Customer Data Analyst, Data Analyst, Data Architect, Data Quality Engineer, Data Science Researcher, Data Scientist, Online Marketing Analyst, Performance Analyst or Pricing Intelligence Analyst for example: the internship opportunities offered by the program at the end of the curriculum are multiple.

Some companies which hire our interns: Trivago, Accenture, Teradata, Honda Europe, Bombardier, KBC, Materialise, Pipecandy, McAfee, CapGemini, Allianz, Sodexo, BNP Paribas, Bloomon, Auchan, AXA, etc.

The internship can be undertaken in France or abroad. Most students have done their internships in Europe or in Asia for example.

Contacto general

Pauline POUPARD