Published Papers in Refereed Journals
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Florea D., Rangarajan D, Nieto-Saucedo M. E. R., Shanka M. S., Akamwe Chris, (2025). Customer Education in Business-to-Business Contexts, Industrial Marketing Management, 128 (2025) 54-70.
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Florea D., Nieto-Saucedo M. E. R., (2025). A tension-based maturity model for customer education in knowledge-intensive business service firms, Industrial Marketing Management, 124 (2025) 1-19.
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Florea D., Barbu C.-M., Rotea C.-C., (2022). Placebo outsourcing: when does provider's bluffing enhance customer satisfaction?, Journal of Business & Industrial Marketing, 37 (6) 1299-1313.
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Florea D., Nieto-Saucedo M. E. R., Reyes-Mercado P., (2022). Unveiling professional service providers' willingness to educate: A configurational approach, Industrial Marketing Management, 107 (2022) 222-237.
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Florea D., Munteanu C.-C., (2020). Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences, Industrial Marketing Management, 86 (2020) 191-200.
Book Chapters
- Reyes-Mercado P., Florea D., Balmori de la Miyar J.R., (2024), Acceptance of Payment Methods Across Stages of Product Life Cycle: Extending UTAUT2 for Mobile Payments, Digital Wallets, and RFID Tags, in: Entrepreneurship, Innovation, and Technology: A Holistic Analysis of Growth Factors.
Teaching
Grande Ecole (Bachelor cycle) :
Grande Ecole (Master cycle) :
- Customer service and complaint management
