Corporate Relations
Michelin: sponsor of the next IÉSEG Graduation & Pre-Graduation ceremony
January 9, 2019
IÉSEG is pleased to announce that Michelin will be the sponsor of the next graduation ceremony for the Grand Ecole program and the pre-graduation ceremony (for the Bachelor in International […]
Collaboration: the key to customer satisfaction
October 9, 2018
Based on an interview with Bert Paesbrugghe and on his article “Aligning sales and operations management: an agenda for inquiry” (Journal of Personal Selling & Sales Management, 2018), co-written with […]
How to “sell” CSR in large companies
October 9, 2018
Based on an interview with Frank de Bakker and on his paper “Pitching for Social Change: Toward a Relational Approach to Selling and Buying Social Issues” (Academy of Management Discoveries, […]
2nd edition of the IÉSEG Career perspective day
September 5, 2018
IÉSEG organizes on Thursday 6th September, the second edition of its Career perspective day for students in the Master cycle of the Grande École program. The aim of this event, […]
Building trust for foreigners in China
June 11, 2018
Based on an interview with Jingjing Yao (February 2018) and on his article “Understanding the trust deficit in China: Mapping positive experience and trust in strangers”, co-written with Zhi-Xue Zhang, […]
IÉSEG organizes the third edition of its summer corporate workshop
June 6, 2018
On June 22, IÉSEG will host the third edition of its Corporate Summer Workshop at its Paris-La Défense campus. This year, 200 professionals will gather for this event, which is […]
IÉSEG joins new Bloomberg program for leaders in experiential learning
June 5, 2018
IÉSEG has for a number of years been one of Bloomberg’s major European academic partners with the development of its virtual trading rooms on both the Lille and Paris campuses, […]
Graduation ceremony (Grande École program) and Pre-graduation ceremony
May 30, 2018
More than 2,400 people (graduates, students, and their families…) gathered on Saturday, May 19th at La Défense (Paris) for the graduation ceremony (Grande École program) and a pre-graduation ceremony for […]
How national identity and country-of-origin influence consumer choice
March 8, 2018
Based on an interview with Katharina P. Zeugner-Roth on her paper “Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism,” coauthored with Peter M. Fischer (Marketing […]
IÉSEG launches Center of Excellence for Intercultural Engagement (ICIE) and aims to become an international reference in this domain
March 6, 2018
IÉSEG School of Management in France is pleased to announce the launch of its new Center of Excellence for Intercultural Engagement (ICIE), which focuses on intercultural dynamics in business and […]