Published Papers in Refereed Journals
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De Kerpel L., Van Kerckhove Anneleen, Roose Gudrun, De Kerpel Lukas, (2025). Employee Influencers: Leveraging Employee Advocacy for Social Media Success, Journal of Interactive Marketing (formerly JDM), TBD (TBD) TBD.
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De Kerpel L., Van Kerckhove Anneleen, (2025). Advocating beyond call of duty: a review of employee advocacy and a call for research, Management Review Quarterly, 75 (/) 249–288.
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De Kerpel L., Van Kerckhove Anneleen, Tessitore T., (2024). Oops! Sorry, My Bad: How Apologizing for Trivial Mistakes in Direct Email Campaigns Leads to Positive Customer Evaluations, International Journal of Research in Marketing, tbd (tbd) tbd.
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De Kerpel L., Van Kerckhove A, Tessitore T., (2024). Can You Feel the Advertisement Tonight? The Effect of ASMR Cues in Video Advertising on Purchase Intention, International Journal of Advertising, 43 (4) 716-745.
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De Kerpel L., Kobuszewski Volles B., Van Kerckhove A, (2020). Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions, Foods, 9 (1) 90.
Teaching
Grande Ecole (Bachelor cycle) :
Post graduate program :
