Britt VANCOETSEM

Britt VANCOETSEM
Assistant Professor
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Track: Marketing
Full resume b.vancoetsem@ieseg.fr
Curriculum Vitae
Main Publications
Research fields
Teaching
Education
  • 2025 : Ph.D. in Business Economics, KU Leuven, Belgium
  • 2021 : MBA International Marketing Management, KU Leuven, Belgium
  • 2019 : Bachelor Global Business Management, VIVES University College, Belgium
Professional Experiences
Academic Experience
  • 2025 - present, Assistant Professor in Marketing, IÉSEG School of Management, , France
  • 2024 - 2024, Visiting scholar, Michigan State University, Lansing, USA
Book Chapters
  • Van Vaerenbergh Y., Teixeira I. F., Vancoetsem B., Frans D., (2025), From dream to reality: a roadmap for customer experience management implementation., in: Handbook of Service Experience.
Research fields
  • customer satisfaction
  • customer experience
  • customer success
Teaching
Grande Ecole (Bachelor cycle) :
  • Marketing research
  • Marketing management