Heiko FISCHER

Heiko FISCHER
Assistant Professor
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Track: Marketing
Full resume h.fischer@ieseg.fr
Curriculum Vitae
Main Publications
Research
Education
  • 2024 : Doctor of Engineering (Dr.-Ing.), Ruhr University Bochum, Germany
  • 2020 : Master of Science (M. Sc.), Chemnitz University of Technology, Germany
  • 2017 : Bachelor of Engineering (B. Eng.), Baden-Würrtemberg Cooperative State University, Germany
Professional Experiences
Academic Experience
  • 2026 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2020 - 2025, Research Assistant, Baden-Würrtemberg Cooperative State University, Mosbach, Germany
Professional Experience :
  • 2018 - 2020, Working Student, authentic.network, Chemnitz, Germany
  • 2014 - 2017, Cooperative Student, Wittenstein SE, Igersheim-Harthausen, Germany
Scientific prizes and Awards
Awards
  • 2024 : USCA Award for Best Conceptional Article, University Sales Center Alliance
Published Papers in Refereed Journals
  • Fischer H., Seidenstricker S., Poeppelbuss J., (2023). The triggers and consequences of digital sales: a systematic literature review, Journal of Personal Selling and Sales Management, 43 (1) 5-23.
Peer Review Proceedings
  • Seidenstricker S., Kriebel S., Fischer H., Bank M., (2026), Customer Success Management as a Driver for Sustainability: Insights from a Case Study in the Steel Manufacturing Industry, in: Manufacturing 2030 - A Perspective to Future Challenges in Industrial Production Springer, pp.3-14.
  • Fischer H., Seidenstricker S., Poeppelbuss J., (2021), Extended Reality in Business-to-Business Sales: An Exploration of Adoption Factors, in: Advances in Intelligent Systems and Computing Springer, pp.123-130.
Research fields
  • Marketing
  • Sales
  • Sustainability
  • Digitalization
  • Business-to-Business