Florence NIZETTE

Florence NIZETTE
Assistant Professor
PhD in Business Economics - University of Namur
Track: Marketing
Full resume f.nizette@ieseg.fr
Curriculum Vitae
Main Publications
Research
Education
  • 2026 : PhD in Business Economics, Hasselt University, Belgium
  • 2026 : PhD in Business Economics, University of Namur, Belgium
Professional Experiences
Academic Experience
  • 2026 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2025 - 2026, Visiting Scholar, IÉSEG School of Management, Lille, France
  • 2025 - 2025, Visiting Scholar, University of Zaragoza, Zaragoza, Spain
  • 2022 - 2026, Doctoral Researcher, Hasselt University, Namur & Hasselt, Belgium
Professional Experience :
  • 2020 - 2022, Functional Analyst Consultant, DXC Technology, Mechelen, Belgium
Scientific prizes and Awards
Awards
  • 2025 : Best Paper Award - Artificial Intelligence, University of Zaragoza
Published Papers in Refereed Journals
  • Nizette Florence, Hammedi Wafa, van Riel Allard, Steils Nadia, (2025). Why should I trust you? Influence of explanation design on consumer behavior in AI-based services, Journal of Service Management, 36 (1) 50-74.
Book Chapters
  • Nizette Florence, Hammedi Wafa, (2026), Explainable AI in Marketing, in: Encyclopedia of Artificial Intelligence in Marketing.
Research fields
  • Marketing
  • Service Research
  • Customer Experience
  • Ethics