Matthijs MEIRE

Matthijs MEIRE
Associate Professor
Ph.D., Applied Economics - Ghent University
Track: Marketing
LEM Member
Education
  • 2018 : Ph.D., Applied Economics, Ghent University, Belgium
Published Papers in Refereed Journals
  • Meire M., Coussement K., De Caigny A., Hoornaert S., (2022). Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement, Industrial Marketing Management, 106 (2022) 292-307.
  • Meire M., (2021). Customer comeback: empirical insights into the drivers and value of returning customers, Journal of Business Research, 127 (2021) 193-205.
  • Meire M., Hewett K., Ballings M., Kumar V., Van den Poel D., (2019). The Role of Marketer Generated Content in Customer Engagement Marketing, Journal of Marketing, 83 (6) 21-42.
Show all
  • Meire Matthijs, Ballings Michel, Van den Poel Dirk, (2017). The added value of social media data in B2B customer acquisition systems: A real-life experiment, Decision Support Systems, 104 26-37.
  • Meire Matthijs, Ballings Michel, Van den Poel Dirk, (2016). The added value of auxiliary data in sentiment analysis of Facebook posts, Decision Support Systems, 89 98-112.
Book Chapters
  • Hewett K., Hoornaert S., Meire M., (2022), Firm Strategies for One-on-One Exchanges with Customers in Social Media, in: The SAGE Handbook of Social Media Marketing.