Education
- 2022 : Ph.D., Sales and Marketing, Marketing, Université Jean Monnet, St Etienne, France
- 2017 : Advanced Research in Marketing, IAE of Grenoble, France
Professional Experiences
Academic Experience
- 2024 - present, Associate Professor, IÉSEG School of Management, , France
- 2022 - 2024, Associate Professor of Sales and Marketing, EM Strasbourg, Strasbourg, France
Professional Experience :
- 2010 - 2014, Sales Engineer and Marketing Manager, Axe Informatique, Grenoble, France
Published Papers in Refereed Journals
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Pfiffelmann J., Thøgersen J., Franck R., (2025). Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products, Psychology and Marketing, 42 (3) 866-891.
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Franck R., Dampérat M., (2023). How social media use enhances salesperson performance, Journal of Business & Industrial Marketing, 38 (8) 1720-1737.
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Franck R., Dampérat M., (2022). Influence of sales force automation on salesperson performance: A study of interpersonal and intrapersonal mediators, Recherche et Applications en Marketing (English Edition), 37 (3) 59-85.
Book Chapters
- Dampérat M., Franck R., (2019), Customer relationships and digital technologies: what place and role for sales representatives?, in: Augmented customer strategy: CRM in the digital age.
