Published Papers in Refereed Journals
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Guenther P., Guenther M., Rahman M., Koval M., Iurkov Viacheslav, (2025). Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics, Industrial Marketing Management, 126 (2025) 185-196.
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Koval M., Iurkov V., Benito G., (2024). The interplay of international alliance and subsidiary portfolios: Implications for firms’ innovation and financial performance, Journal of World Business, 59 (1) 101500.
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Iurkov V., Koval M., Misra S., Pedada K., Sinha A., (2024). Impact of ESG distinctiveness in alliances on shareholder value, Journal of Business Research, 171 (2024) 114395.
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Koval M., Zaefarian G., Iurkov V., (2024). How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context, Industrial Marketing Management, 117 (2024) 79-91.
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Iurkov V., Koval M., Zakaryan A., (2023). The role of network community characteristics for firms' rapid business scaling, Technological Forecasting and Social Change, 196 (N/A) 122838.
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Iurkov V., Koval M., Zaefarian G., (2023). How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study, Journal of International Marketing, 31 (4) 36-52.
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Zaefarian G., Misra S., Koval M., Iurkov V., (2022). Social network analysis in marketing: A step-by-step guide for researchers, Industrial Marketing Management, 107 (N/A) A11-A24.
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Zaefarian G., Iurkov V., Koval M., (2022). Variance decomposition analysis: What is it and how to perform it – A complete guide for B2B researchers, Industrial Marketing Management, 107 (2022) 315-322.
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Koval M., (2021). Whether and when do alliance terminations pay off?, Industrial Marketing Management, 98 (N/A) 149-160.
Teaching
Grande Ecole (Bachelor cycle) :
Grande Ecole (Master cycle) :
- International marketing fundamentals
