Laura DE KERPEL

Laura DE KERPEL
Assistant Professor
Ph.D., Business Economics: Marketing - Ghent University
Track: Marketing
Full resume l.dekerpel@ieseg.fr
Curriculum Vitae
Main Publications
Research fields
Teaching
Education
  • 2023 : Ph.D., Business Economics: Marketing, Ghent University, Belgium
  • 2017 : Master in Business Engineering: Finance, Ghent University, Belgium
Professional Experiences
Academic Experience
  • 2025 - present, Assistant Professor of Marketing, IÉSEG School of Management, , France
  • 2023 - 2025, Post doctoral assistant, Ghent University, Ghent, Belgium
Published Papers in Refereed Journals
  • De Kerpel L., Van Kerckhove Anneleen, Roose Gudrun, De Kerpel Lukas, (2025). Employee Influencers: Leveraging Employee Advocacy for Social Media Success, Journal of Interactive Marketing (formerly JDM), TBD (TBD) TBD.
  • De Kerpel L., Kobuszewski Volles B., Van Kerckhove A, (2020). Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions, Foods, 9 (1) 90.
Research field
  • Marketing
Teaching
Grande Ecole (Bachelor cycle) :
  • Market research
  • Marketing management
Post graduate program :
  • Brand communications