Zi WANG

Zi WANG
Assistant Professor
Ph.D. in Marketing - Nottingham University
Track: Marketing
Education
  • 2022 : Ph.D. in Marketing, Nottingham University, United Kingdom
  • 2017 : Msc, Global Marketing, University of York, United Kingdom
Professional Experiences
Academic Experience
  • 2022 - present, Assistant Professor, IÉSEG School of Management, , France
  • 2021 - present, Assistant Professor, University of Sussex, ,
Scientific prizes and Awards
Awards
  • 2022 : Technology Transformation, University of Sussex
  • 2022 : Sussex Spirit, University of Sussex
Published Papers in Refereed Journals
  • Wang Z., Yuan R., Liu M., Luo M., Natalie Y., (2023). Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers, Journal of Business Research, 165 (2023) 114070.
Research fields
  • Luxury Consumption
  • AI and Consumer Well-being
Teaching
Grande Ecole (Bachelor cycle) :
  • Consumer behavior new trend 2765