19th World Marketing Congress
Academy of Marketing Science World Marketing Congress:
Marketing at the Confluence between Entertainment and Analytics
IÉSEG Campus – Paris – La Défense
IÉSEG will host the 2016 edition of the Academy of Marketing Science World Marketing Congress, an international event for scholars carrying out research in the field of marketing.
The Academy of Marketing Science has been conducting World Marketing Congresses since 1983 at locations across the globe. Scholars from across the world attend to present their research findings and theoretical views and participate in special sessions. Furthermore, the event provides opportunities to meet and connect with new colleagues from around the world.