[Conférence] 2027 Conference on Business & Industrial Marketing (CBIM)
June 16-18, 2027, IÉSEG School of Management, Paris campus
Theme: Future-Proofing Business and Industrial Markets: Navigating Complexity, Technology, and Customer Expectations
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Welcome to the New Frontier of Industrial Marketing
Welcome to the New Frontier of Industrial Marketing
The landscape of business-to-business (B2B) and industrial marketing is undergoing profound and unprecedented transformation. Today’s industrial marketers are operating in a distinctly VUCA (Volatile, Uncertain, Complex, and Ambiguous) environment.
To survive and thrive, organizations must adapt to rapidly evolving technologies, rethink traditional business models, and restructure their teams to meet the needs of an increasingly demanding and highly educated B2B buyer.
Join leading international academics and researchers, at the 2027 CBIM annual conference, to explore the latest theoretical advancements and empirical research shaping the future of our field.
Why Attend?
- Networking: Connect with global scholars and leading industry practitioners.
- Insights: Discover cutting-edge research disrupting traditional B2B marketing paradigms.
- Publication: Top papers will be considered for a special issue in the [Insert Targeted Academic Journal, e.g., Journal of Business-to-Business Marketing].
Organizing Committee
- Deva RANGARAJAN, IÉSEG School of Management, d.rangarajan@ieseg.fr
- Dorian FLOREA, IÉSEG School of Management, d.florea@ieseg.fr
