[Research Symposium] 2025 Summer Marketing Symposium
Date and Location – Thursday June 12th 2025 from 09:30 to 17:00
in Lille Campus, Village building, rooms A023-A024.
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IÉSEG and its Marketing & Sales Department have the great pleasure to host the 2025 Summer Symposium held at its premises in Lille.
This one-day event will feature three distinguished speakers who will present their research and insights on key marketing issues.
Attendees can expect to gain valuable insights on the latest trends and developments in the field of marketing, and engage in discussions with fellow attendees and speakers.
The symposium promises to be an exciting and informative event for all those interested in the field of marketing. It will also provide an excellent opportunity for exchanges and networking among attendees.
Everyone interested in marketing research is welcome: professors, postgraduate students, and researchers.
> English will be the working language during presentations and discussions.
PROGRAM
- 9h30-10h30: Welcome coffee
- 10h30-12h: “Are People Really Averse to Ambiguity?” by Steven Sweldens (Rotterdam)
- 12h-13h30: Lunch
- 13h30-15h: “The Effects of Agnostic Recommender Agents on Customer Trust and Business Performance” by Jeroen Schepers (Eidenhoven)
- 15h-15h30: Coffee break
- 15h30-17h: “Service Innovation for a Circular Future” by Katrien Verleye (UGhent)
