[Research Symposium] 2026 Winter Marketing Symposium
Thursday January 15th, 2026 from 10am to 5pm in Paris
—————————————–
IÉSEG and its Marketing & Sales Department have the great pleasure to host the 2026 Winter Symposium held at its premises in Paris-La Défense.
This one-day event will feature three distinguished speakers who will present their research and insights on key marketing issues.
Attendees can expect to gain valuable insights on the latest trends and developments in the field of marketing, and engage in discussions with fellow attendees and speakers.
The symposium promises to be an exciting and informative event for all those interested in the field of marketing. It will also provide an excellent opportunity for exchanges and networking among attendees.
Everyone interested in marketing research is welcome: professors, postgraduate students, and researchers.
English will be the working language during presentations and discussions.
SPEAKERS
- Peggy J. LIU (University of Pittsburgh, USA)
- Timo MANDLER (NEOMA, France)
- Thomas REUTTERER (WU Vienna, Austria)
PROGRAM
- 10h-10h30: Welcome coffee
- 10h30–12h: Talk by Timo Mandler (NEOMA, France)
- 12h–13h30: Lunch
- 13h30–15h: Talk by Peggy J. Liu (University of Pittsburgh, USA)
- 15h–15h30: Coffee break
- 15h30–17h: Talk by Thomas Reutterer (WU Vienna, Austria)
