[WEBINAR] Welcome to France: A french touch @ HKU

September 29th 2021 at 4pm (Hong Kong time) via ZOOM



With rich traditions and heritage, France has become synonymous to its incredible array of culture and cuisines. France continues to dominate in the luxury goods market – with established names such as LVMH, Kering and Hermès. Known for its quality and diversity, French gastronomy and its way of living is also deeply inscribed into French heritage, and is a source of national pride.

The University of Hong Kong, Campus France and the Consulate General of France, in partnership with four leading French higher education institutions (Burgundy School of Business, Ferrandi, IÉSEG School of Management, NEOMA Business School), will host two panels dedicated to the luxury industry, and understanding the art and business behind French wine and gastronomy.

Those interested in developing their careers in these strategic sectors will get access to insider knowledge on the key skills and competencies employers are looking for, on top of academic training opportunities that will help prepare students to become future industry leaders.

This event complements the strong relationship between the University of Hong Kong, and France.


  • Gastronomy and Wine – Experience the French l’Art de Vivre (Art of Living) at 4.00pm: France is a land of exceptional wines and gastronomy. One is rarely seen without the other. Each region has its own culinary specialties and it will take more than just one trip to explore them all.Since 2010, French gastronomy and its rituals have been recognised as an intangible UNESCO cultural heritage. Join us for a mouthwatering discussion on culinary arts, the business of wine and spirits, and the French l ’art de vivre.
    With the participation of : 

    > Mr. Sylvain HOLTERMANN, Director, French Programme, School Deputy Head, School of Modern Languages and Cultures, Faculty of Arts, University of Hong Kong
    > Ms. Camille PELLETIER, International Development Manager, Burgundy School of Business
    Mr. Stevey ANTOINE,Chef Instructor in French Pastry
    > Ms. Elisabeth VILLETTE, International Program Advisor, Ferrandi Paris
  • What Does the Future Hold for the Luxury Industry in Europe and Asia? at 5.00pm:France is renowned for its fashion and luxury goods sector. With almost 3% of France’s GDP generated by fashion, €1.2 billion in annual economic benefits from the Paris Fashion Week, and 1,000,000 jobs created in the luxury industry – it is safe to say that France has solidified its position as a global powerhouse in the industry. Join us for this discussion on the trends and relationships between the luxury industry in Europe and Asia, the impacts of e-commerce on businesses and consumer habits, and finally, the various roles and skills companies are looking for in future talent.

    With the participation of : 
    > Professor Echo WEN WAN, Acting Director, Contemporary Marketing Centre, HKU Business School, University of Hong Kong
    Mr. Dilip SUBRAMANIAN, Associate Professor, Head of MSc International Luxury Management, NEOMA Business School
    Dr. Gwarlann DE KERVILER, Associate Professor, Head of Marketing and Sales Department, IESEG School of Management

Register here